St. David’s HealthCare chooses SicolaMartin to help launch the new St. David’s Women’s Center of Texas.
Written on February 2nd, 2009
Written on February 2nd, 2009
AUSTIN, TX – February 2nd, 2009 – SicolaMartin, a division of Young & Rubicam Brands, today announced that it has been named advertising agency of record for St. David’s HealthCare for 2009. With a total of 21 sites across Central Texas, St. David’s Healthcare operates six hospitals, four ambulatory surgery centers, 15 outpatient rehab centers and two urgent care clinics.
SicolaMartin’s first assignment—to develop a communications strategy and advertising campaign around the launch of the new St. David’s Women’s Center of Texas—began running in print ad publications last month. The St. David’s Women’s Center of Texas is a brand new, $83-million dollar facility, and the region’s first hospital designed specifically for women. Connected via a sky bridge to the second floor of the main St. David’s North Austin Medical Center, the facility offers the highest level of maternity and newborn services with Level I, II, and III nurseries. Ultimately, it will include physician offices of various specialties for women’s services, women’s imaging services, and a Breast Cancer Resource Center, among others.
Utilizing sophisticated, duotone images of a women and child as well as architectural and design details of the new facility, the new print ad beautifully and simply explains to readers that, “It’s for Her.” It goes on to explain that the new facility is… “A place of health, warmth, comfort and safety. Where experienced staff and state-of-the-art technology go hand in hand. Where great minds choose to practice because of their shared commitment to exceptional care. Where women’s services, needs, and treatments aren’t simply the most important things. They’re the only things.”
The sentiment, “It’s for Her”, was quickly embraced by the leadership at St. David’s HealthCare. “We were so impressed with the firm’s ability to quickly grasp the attributes of the center and to bring them to life in breakthrough creative approaches,” Mark Clayton, Senior Vice President, said, when referring to SicolaMartin’s initial presentation to win the business.
As for SicolaMartin, the opportunity was exactly what the agency was looking for. With an ongoing effort to broaden its portfolio into more consumer-focused accounts, the agency was elated to add St. David’s HealthCare as the latest in a long line of non-hi-tech clients. But that’s not the only reason. According to Cherie Cox, President of SicolaMartin, “It is so exciting to work on such a significant launch for St. David’s HealthCare in Austin. As a woman and a mother, I could instantly relate to the unique qualities that the center has to offer.”
In 2008, St. David’s HealthCare received the Texas Award for Performance Excellence, the highest honor bestowed by the State of Texas based upon world-class quality measures. With a total of 21 sites across Central Texas, St. David’s HealthCare includes six of the area’s leading hospitals: St. David’s North Austin Medical Center, St. David’s Round Rock Medical Center, St. David’s South Austin Hospital, St. David’s Medical Center, St. David’s Georgetown Hospital and St. David’s Rehabilitation Hospital. In addition to its full-service rehabilitation hospital, St. David’s provides rehabilitation services at its acute-care facilities and at 15 outpatient rehabilitation clinics across the region. For more information visit http://www.StDavids.com
