SicolaMartin Makes a Move
Written on December 18th, 2009
Written on December 18th, 2009
SicolaMartin – a full-service marketing and advertising agency entering its twenty-fifth year in Austin – saw the opportunity to create a more modern space and roll out a brand positioning and new visual identity for the agency. The agency had been in the Austin Centre since relocating from the Arboretum in 1999. SicolaMartin will be on the 18th floor and share state-of-the-art production and IT facilities with other Y&R Brands and WPP network companies. “We have a contemporary, yet warm space that is able to reflect the personality and culture of the agency, as well as provide the best facilities for meeting the evolving needs of our clients,” said Cherie Cox, President of SicolaMartin.
The new space is an open environment, making communication and collaboration much easier for an agency that provides an integrated portfolio of services. “Art directors, account service, web developers, writers, media planners – they all sit in close proximity to one another in order to engage at a fundamental level and deliver the kind of innovate marketing solutions our clients have come to expect from SicolaMartin,” said Steve Martin, CEO of SicolaMartin.
One of the goals set by the agency at the beginning of 2009 was to examine how they presented themselves and make sure they provided a clear vision and value to clients, prospects, partners and employees. The agency fielded research with current and former clients and partners to better understand their perceptions of SicolaMartin and what they needed going forward. The agency has taken these insights along with other data and created a clearer articulation of what they provide for clients. “We needed to communicate our ability to tap the strength of our technology heritage and the diversity of our client portfolio, along with the amazing opportunities afforded by the spectrum of marketing channels available today. Turning marketing complexities into compelling ideas is what we do,” said Cherie Cox.
Along with a new expression of SicolaMartin’s value proposition, the agency saw the move as an opportunity to update its visual identity in a way that reflects the culture that has been a hallmark of the shop for many years. The new look incorporates colorful elements that represent the “Martian” culture of SicolaMartin – a fun, creative and unique way of looking at the world that focuses employees on taking their work seriously without taking themselves too seriously. “We have been named one of the Best Places to Work in Texas by Texas Monthly for the past five years and we feel that our culture is a huge part of that recognition,” said Steve Martin. From the graphic wall decals of Martian characters to the conference rooms named for planets to an expansive view of the Capitol, the space reflects the vision of a local agency with a reach well beyond its proud Austin roots.
