Dell Mobility Event Banner
The challenge: to create an eye-catching, globally-relevant campaign celebrating Dell’s line of mobility technology for the company’s thousands of channel partners all over the world. Find out more about Dell »
The challenge: to create an eye-catching, globally-relevant campaign celebrating Dell’s line of mobility technology for the company’s thousands of channel partners all over the world. Find out more about Dell »
Dell needed an eye-catching, globally-relevant campaign celebrating Dell’s line of mobility technology for the company’s thousands of channel partners all over the world. We anchored the campaign with a headline that spoke simultaneously to the channel partner (you can build your business by selling Dell laptops) and to their customer (Dell laptops are built for business on the move) and built a skyline with Dell laptops–a dynamic cityscape that could be customized by region.
