AMD Black Campaign
How do you market an AMD processor that customers can take, unlock, and unleash? You do it with images of sinister creatures and a mysterious question—“Do you dare?” Find out more about AMD »
How do you market an AMD processor that customers can take, unlock, and unleash? You do it with images of sinister creatures and a mysterious question—“Do you dare?” Find out more about AMD »
Mother Nature definitely has a dark side. And while its primal nature is intimidating and dangerous, it has a somewhat daring appeal at the same time—much like the AMD Athlon™ X2 Black Edition processor. This campaign utilized print, online, t-shirts, chassis clings, posters, and more to lure customers.
