Balfour Website

SicolaMartin was asked to update the Balfour Website to help make the company relevant to today’s high school students. Find out more about Balfour »

Balfour Website

About this project

SicolaMartin was asked to update the Balfour Website to help make the company relevant to today’s high school students. Working with our Y&R Network partner, VML, we conducted extensive audience research and developed target profiles and scenarios to help lead the Web content and design development. We also created a streamlined information architecture, compelling Web templates and even a ring configurator to keep the students engaged and enhance their shopping experiences.

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Direction 2

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Direction 3

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