Dell Penguin RISC Banner

How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together. Find out more about Dell »

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How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together.