Mama Fu’s Brand Identity

For Mama Fu’s, we created a brand ID, including their menus, signage, and positioning and messaging. Find out more about Mama Fu's »

Mama Fu’s Brand Identity

About this project

At Mama Fu’s, diners can choose from great Chinese, Japanese, Korean, Thai and Vietnamese food in an inviting, high-energy setting. From the menus and signage to positioning and messaging, we created a consistent, impactful and engaging brand ID for the national chain restaurant. Our creative efforts help make sure consumers walk out of Mama Fu’s happier than when they walked in.