Freescale Brand Identity

For Freescale, we created a brand identity that signifies upward and forward progress. A brand that conveys a feeling of acceleration and momentum. A brand that gets people talking. Find out more about Freescale »

Freescale Brand Identity

About this project

When Freescale was launched, they wanted to show that they had decades of experience, but the youthful, high-octane spirit of a startup. Just as the company name implies, we created a brand identity that signifies upward and forward progress. A brand that conveys a feeling of acceleration and momentum. A brand that shakes up a staid industry and gets people talking.

Mission accomplished.