TECHTURN SELECTS SICOLAMARTIN FOR COMPREHENSIVE REBRANDING CAMPAIGN
Technology Recycling Company Leverages $50 Million Investment For Refreshed Identity And Market Expansion Efforts

AUSTIN, TX - APRIL 10, 2007 – Advertising and marketing agency, SicolaMartin, has been named the advertising/marketing agency of record for TechTurn, formerly known as Newmarket IT Trading Group, an industry leader in technology recovery, refurbishing and remarketing. A member of the WPP network of communications companies, SicolaMartin will collaborate with the Austin office of fellow WPP organization, Blanc & Otus, a public relations firm specializing in the high-tech sector. The agencies will provide a full range of integrated marketing, advertising, and public relations services for TechTurn.

Recycling electronics in a safe, secure, and responsible manner is a $1.5 billion industry that is projected to grow over 30% this year according to industry analysts. TechTurn offers its corporate and original equipment manufacturer client companies an environmentally friendly, economically sound, and risk-free process for collecting, recycling and reselling used technology. Their “no landfill” policy inspires them to refurbish up to 80% of the technology assets they receive and responsibly dispose of the remainder.

“At this critical point in our company’s history, it’s essential to have marketing partners like SicolaMartin and Blanc & Otus to help us clearly and powerfully communicate our brand,” said Jeff Zeigler, CEO and founder of TechTurn. “We were impressed by their understanding of the issues, their outstanding track records, and the synergies they bring on integrated campaigns. It’s a great time to be green, and we look forward to launching our new identity and other services in the months ahead.”

In the first quarter of 2007, SicolaMartin initiated a renaming process, working in conjunction with Addison Whitney. The result is the TechTurn name and logo. Other activities include revamping TechTurn’s corporate identity, including an e-commerce enabled website, collateral and tradeshow graphics.

“This is an exciting industry with tremendous growth potential and far-reaching benefits for our world and the environment,” said Steve Martin, president of SicolaMartin. “TechTurn is an important player in this effort, and we’re thrilled to play a key supporting role.”

About TechTurn
TechTurn is the trusted industry leader for technology recovery, refurbishing and remarketing. Through its world-class facilities and processes, TechTurn provides the foundation for sustainable technology, providing companies with an economically smart, environmentally friendly and risk-free method for the recycling and reselling of used technology. Since 1999, TechTurn has been the preferred take-back partner for 300 of the Fortune 500 and the top four computer manufacturers. These leading organizations provide TechTurn with a non-stop supply of high-quality, high-value technology systems and components that, after testing and certification, are remarketed to customers worldwide. By extending the life of these products, TechTurn is able to enrich the lives of millions of people worldwide while also helping to significantly reduce the amount of e-waste that is filling landfills and polluting the environment. For more information, visit www.techturn.com.

About SicolaMartin
Austin, Texas-based SicolaMartin is an advertising and marketing agency specializing in targeted and integrated campaigns that leverage technology and the digital convergence of media and marketing. For more than 20 years, the agency's creative excellence and in-depth marketing experience have delivered effective campaigns for consumer and technology industry leaders like AMD, Blu-ray Disc, Epson, Sybase, and the American Cancer Society. In 2007, the Texas Association of Business and Society for Human Resource Management named SicolaMartin one of the 50 Best Companies to Work for in Texas (#7). The agency is a wholly-owned subsidiary of Young & Rubicam Brands with a satellite office in San Francisco. For more information, visit www.sicolamartin.com.

About Blanc & Otus
Blanc & Otus Public Relations works with technology companies to achieve their immediate and long term business objectives by helping change buying behavior and reshape opinion in fiercely competitive markets. Our services are designed for corporate decision makers who insist their company stand apart from the competition, need to build or transform their brand, or establish their company and executives as market leaders. We combine our passion for innovation, strategic thinking, and market insight and research to make it possible for our clients to clearly define and communicate who they are, what they do and why they are different. Blanc & Otus has a 21-year track record for generating superior, on-strategy results for its clients. Blanc & Otus (www.blancandotus.com), a WPP company, has offices in London, San Francisco, Boston and Austin.

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