SICOLAMARTIN WELCOMES PROEXECUTE TO CLIENT ROSTER
Agency Overseeing Brand Marketing Strategy, Design for PrintWeasel Software

AUSTIN, TX - JANUARY 25, 2007 – Austin-based advertising and marketing agency, SicolaMartin, recently began work with Baton Rouge, Louisiana-based ProExecute, a technology company that develops software solutions for the construction industry. ProExecute is a subsidiary of MMR Group, an international instrumentation and electrical construction company.

SicolaMartin is charged with developing a brand strategy for ProExecute's flagship software program, PrintWeasel. PrintWeasel manages the printing process for extremely large, complex print projects. Originally designed for construction companies to manage the highly complex bid/RFP process, it is the only end-to-end print management system that gives the project manager complete control of the document printing process. SicolaMartin is working with ProExecute to develop a new visual identity, website, sales materials, direct mail and tradeshow graphics. The revamped website at www.proexecute.com is due to launch in early February.

"We were sold by SicolaMartin's ability to quickly grasp our product, its unique selling points and turn it all into compelling brand strategy," said Andrew McCracken, president of ProExecute. "Our team developed a top-notch product, so we needed support from the experts at SicolaMartin to ensure we hit the marketplace in a powerful, smart manner. This is one weasel that the construction industry will love."

About SicolaMartin
Austin, Texas-based SicolaMartin is an advertising and marketing agency specializing in targeted and integrated campaigns that leverage technology and the digital convergence of media and marketing. For more than 20 years, the agency's creative excellence and in-depth marketing experience have delivered effective campaigns for consumer and technology industry leaders like AMD, Blu-ray Disc, Epson, Hewlett Packard, Sybase, and the American Cancer Society. In 2006, the Texas Association of Business and Society for Human Resource Management named SicolaMartin one of the 50 Best Companies to Work for in Texas (#8). The agency is a wholly-owned subsidiary of Young & Rubicam Brands with a satellite office in San Francisco.

About ProExecute
Founded in 2003, ProExecute is a technology subsidiary of construction services provider MMR Group. The company's primary focus is to develop and implement technology solutions that simplify the management of communication, documentation and resources associated with complex construction project management processes. ProExecute's team has more than 75 years of project management experience in the construction industry and is headquartered in Baton Rouge, Louisiana. For more information, visit http://www.proexecute.com.

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