AUSTIN, TX - JUNE 18, 2003
BMC Software, one of the top ten software companies in the world, named SicolaMartin as its advertising agency of record.

SicolaMartin will help BMC Software deliver its new Business Service Management solution to the enterprise market. Services provided by SicolaMartin will include research, positioning and messaging, as well as advertising, media, design, sales support, interactive and e-marketing. In addition to working with BMC Software Worldwide Marketing headquartered in Houston, SicolaMartin is also developing e-marketing and advertising programs for the BMC Software Enterprise Data Management division located in Austin. Financial details of the relationship were not disclosed.

"We chose SicolaMartin because of their strategic capabilities and extensive experience with enterprise IT markets," says Chuck Stern, BMC Software's Vice President of Worldwide Marketing. "They've already developed a compelling creative platform that we're rolling out worldwide, as well as a full range of integrated, strategically aligned deliverables."

"Bucking a trend in much of technology, BMC Software is a strong and profitable company with a loyal installed base and a fresh and relevant vision for enterprise management," says Steve Martin, Executive Creative Director at SicolaMartin. "Creatively, we're adding strategic and emotional impact, as well as depth and structure to the BMC Software brand. Collaborating with the marketing team at BMC Software, we're already changing the way the world perceives this enterprise software leader."

ABOUT SICOLAMARTIN
Austin, Texas-based SicolaMartin is one of the top business-to-business technology marketing and communication firms in the United States. The agency forges technology literacy, marketing depth, creative finesse and addictive client service to create integrated marketing, design, advertising, direct marketing, e-marketing and interactive services. As a wholly owned subsidiary of Young & Rubicam Brands, SicolaMartin has over 15 years of technology-focused experience serving clients from start-ups to global brands such as AMD, BMC Software, McDATA, Océ Business Services, Overland Storage, Quark, and Sybase.

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