SAN FRANCISCO, CA - APRIL 15, 2004
Freescale Semiconductor, the planned spin-off of Motorola's $4.8 billion semiconductor business, has awarded its advertising account to SicolaMartin in Austin, Texas, the marketer said.

Freescale makes chips used in consumer products from cars to cell phones, as well as networking and other wireless devices.

NAME DEVELOPMENT
Freescale Semiconductor's president, Scott Anderson, said the company's name was developed based on interviews and research with employees, customers and others, and is intended to blend experience with "the spirit and fresh vision of the new company."

Jeff Hahn, a spokesman for Freescale Semiconductor, said SicolaMartin was selected from a field of seven agencies but he declined to name them. He said the previous agency was Interpublic Group of Cos.' Hill Holliday, San Francisco. Publicis Groupe's Starlink handles the account's media buying.

Financial detail not available
Mr. Hahn declined to discuss billing or details of SicolaMartin's duties as agency of record on the account. Executives familiar with the industry said a launch for the account could require about $50 million in media spending.

SicolaMartin is part of WPP Group's Young & Rubicam. Executives at SicolaMartin declined comment.

ABOUT SICOLAMARTIN
Austin, Texas-based SicolaMartin is one of the top business-to-business technology marketing and communication firms in the United States. The agency forges technology literacy, marketing depth, creative finesse and addictive client service to create integrated marketing, design, advertising, direct marketing, e-marketing and interactive services. As a wholly owned subsidiary of Young & Rubicam Brands, SicolaMartin has over 15 years of technology-focused experience serving clients from start-ups to global brands such as AMD, BMC Software, McDATA, Océ Business Services, Overland Storage, Quark, and Sybase.

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