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SicolaMartin EP : Volume 2, Issue 10
Ding Dongs, fruit pies and the ever-revolving hot dog on the roller grill. For most of us, convenience stores have long been the conduit of some of our most guilty pleasures. A roadside oasis of sugar, motor oil and personal hygiene products, today's modern convenience store is just one of the many things that makes America great.

It's also the inspiration behind this month's EP. So dig in.
We hope you enjoy it!

It's a great day to be alive,
Steve
SicolaMartin worked with the McLane Company about 15 years ago. Recently, we have had the privilege to work with them again to help promote them as one of the world's largest and best retail supply chain services companies. From McLane's humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s. Today, McLane buys, sells and delivers more than 20,000 consumer products — including foods, beverages, household items, automotive products and others — to more than 60,000 retail locations across the US and Brazil, every day. Chances are, if you bought an item from such familiar places as WalMart, Target, CVS, 7-11, Chevron-Texaco, Taco Bell, KFC or thousands of other retailers, it probably came from McLane!

See some of the latest work
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Do business electronically. It's what many convenience, foodservice and wholesale petroleum companies want to do, and what Professional Datasolutions, Inc (PDI) enables them to do. PDI provides business management software to these industries through their flagship product, PDI/Enterprise. From retail automation to decision support, fuel management, workforce support and financial reporting, PDI continually enhances offerings to leverage new technologies and industry standards. Having been in business for over 23 years, PDI knows what it takes to be successful. That's why, when they were looking for an image makeover, they came to SicolaMartin for assistance. From a new logo to brand identity, website design and collateral, we gave the world a new taste of PDI. Take a look.
Earlier this month, I had the opportunity to attend NACS (National Association of Convenience Stores). And while the candy, isotonic drinks and cigarette reps made a good showing, one category overwhelmed them all. Energy drinks. Not only are there different flavors, there are now organic, shot sized, sprays and powders. Energy for five, eight, even 80 hours! No sugar. No calories. Low carbs. No crash. The choices are endless. And with names like Bad Boy, Function, Monster, Red Devil, Rock Star, Syzmo and Xience the creativity is endless, too.

Note: Don't taste all of these in one day. I did, and paid a heavy price.
So, you're a vegetarian looking for savory fare in the land of barbecue? No problem! Here are some of the yummiest veggies in Austin:
• Any of the Big 12 salads at Leaf (substitute edamame or tofu)
• The Nouveau South Austin veggie burger at Freddie's
• The Enchiladas Poblanitas at Matt's El Rancho
• Mediterranean pizza from Austin's Pizza
• The Indian Palace buffet
• Maudie's veggie fajitas
How do you refer to the store on the corner?

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