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Ah, the sound of flip-flops. That’s how you know summer has really arrived at SicolaMartin.
And now that this rhythm is everywhere, we’re wondering what’s not to like about this summer.
From the World Cup frenzy to the last dance for the infamous Intel building downtown, we’re
loving every minute of it so far. Plus, we’re officially halfway through our very first year of EP.
Thanks for sharing all your feedback over the last six months. It’s made a big difference.
We think you’ll really enjoy this issue of extended play, filled with fun little tidbits, like our
favorite e-newsletters and two cool new SicolaMartin videos. If you see something interesting,
please pass it on.
Cheers!
Steve
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If there’s one thing I’ve learned being a marketing professional for 20 years, it’s that I don’t know
very much. I’ve learned not to trust my gut. My gut can give me clues, but the answers lay in the
marketplace. Too often, we technology marketers make assumptions about our targets, their pain points,
our solutions, how they’re relevant, our creative, how it will engage the customer, our Web sites,
how they will interact. And so on. There’s no excuse. Especially now that we have powerful, quick and
inexpensive ways of reaching our targets online through pre-qualified panels such as e-Rewards.
Over the past year we’ve conducted studies with targets ranging from digital consumers to IT executives.
We’re able to have results literally within a week of initiating the entire project. For the price of three
traditional focus groups reaching 30 targets, we can touch 300. That’s a 1,000 percent improvement in
cost-effectiveness. Remember, we all know it’s true: Great marketing starts and ends with research.
Don’t believe me? Ask the marketplace.
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Want to know what’s working in marketing? Who’s doing it? And how they’re going about it?
Sure you do, but you’re way too busy to find the answers on your own. That’s the beauty
of e-newsletters. Check out some of our favorites, where you can find just about anything you
want to know about the latest in marketing.
 e-newsletters cover everything from B2C and B2B case studies to
generating sales leads online
 offers a biweekly personalized e-newsletter from the American Marketing
Association (AMA). Select from more than 150 industry topics, including legal advice,
advertising and e-commerce
 e-newsletters cover all business disciplines, from supply chains to finance
 gives best practices on writing for Web, email and other online
mediums, like search engine copywriting
 delivers ideas from the trenches
on
launching and maintaining an e-newsletter program
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So you’re known as the world’s greatest gamer. While that’s nice, you’re just as good at running
businesses. You just need to change the perception. And that’s where it gets tricky, especially
when you’re the second largest — and rapidly growing — semiconductor company in the world.
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The answer? The “AMD64. It’s Clear We Mean Business” toolkit,
a campaign we recently created for AMD’s worldwide channel
marketing team. Delivered in smart-looking clear briefcases to the
channel, the toolkit contains customizable print ad templates,
joint collateral pieces, online banner ads, training modules and
much more. That way, all nine of AMD’s regions are on the same
page, delivering the same message.
The toolkits have been a big success. In fact, AMD has asked for
a refresh of the campaign, and three new consumer toolkits are
rolling out later this summer.
It’s another great way our clients are getting their messages
out loud and clear.
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Did you know SicolaMartin has a satellite office in San Francisco? Stop by and say “hello”
next time you’re in town. Then check out these cool places ...
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Make an excursion to Napa Valley
and learn the ABCs of grape growing
and wine making.
The Wine Tutor — John Thoreen
(707) 738-5274
www.winetutor.com
Find your inner beatnik. Visit Jack Kerouac
and Allen Ginsberg’s favorite haunt,
the Vesuvio Café, right next to SF’s
world-renowned bookstore, City Lights.
Vesuvio Café
255 Columbus Avenue
(415) 362-3370
www.vesuvio.com
Take in some city views over cocktails and
tapas at Medjool, SF’s only rooftop bar.
Medjool Café, Restaurant and Bar
2522 Mission Street
(415) 550-9055
www.medjoolsf.com
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Start your day with a doppio espresso
on the North Beach.
Caffe Trieste
601 Vallejo St
(415) 392-6739
www.caffetrieste.com
Discover your Destino at this
Nuevo Latino bistro.
Destino
1815 Market St
(415) 552-4451
www.destinosf.com
Bring the crew and eat a whole beast
at Incanto.
Incanto
1550 Church Street
(415) 641-4500
www.incanto.biz
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Visit us online: http://www.sicolamartin.com
Feedback: epfeedback@sicolamartin.com
Telephone: (512) 343-0264
Fax: (512) 343-0659
SicolaMartin is committed to respecting your privacy. For specific
information, read the SicolaMartin
Privacy Policy. If you would like to be removed from
our e-newsletter list, click
here. If you received this from a friend
or colleague and would like to register to join our monthly e-newsletter
mailings, click
here. Copyright © 2006 SicolaMartin. All product
and company names are trademarks of their respective owners.
SicolaMartin, 701 Brazos St., Suite 1100, Attn: E-newsletter Team, Austin, TX 78701
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