ep | volume 1, issue 5 S I C O L A M A R T I N
1. We're growing 2. You can't help but read this... 3. Format War: HD-DVD and Blu-Ray Disc - This time it's different 4. It's a Martian explosion! 5. A Truly valuable idea 6. Martians love movies 7. Mother's Day Quiz S I C O L A M AR T I N
1. We're growing, in more ways than one!

Over the years many have asked the ever-popular question, “Where do babies come from?” Well, without getting into too much colorful detail here, let me just say that we’ve come up with at least one obvious answer—SicolaMartin. That’s right, in just the past two years, our repopulation efforts have been a smashing success, creating an amazing seven new Martians and one set of duplicates (aka twins). Plus, we have two still “waiting to come aboard.”

In addition to our after-hours organic growth efforts, the agency has added several new Martians to our staff, all to support a strong wave of new business from both new and current client partners. It seems that as our Texas weather heats up, business in general is following the same scorching trend. In fact, Austin was just named one of America’s hottest job markets by Business 2.0 magazine. That’s a great sign for all Austinites, as well as for our client partners in Austin and around the world.

So enjoy this edition of EP, and don’t miss our youngest Martians family photo below. Not surprisingly, this is the same photo you see when you look in the dictionary under “herding wild cats.”

Cheers,
Steve

2. You can't help but read this...

Congratulations! You’ve just helped to confirm one of the many best practices of direct marketing. In this case, it was “create a compelling headline that entices the target to continue reading.”

As we all know from the increasing amount of traditional and electronic mail that’s invading our in-boxes, direct marketing is a rapidly growing and highly successful industry. And it shows no signs of slowing down. According to many industry publications, direct marketing tactics are becoming a larger part of marketing budgets for companies as large as Microsoft and Ford or as small as your local dentist.

Why? In many cases, the answer is simple: customer recruitment and retention. With all the “noise” out there, companies would rather go after those targets most likely to buy their products and services. Once they do, they’re much more likely to keep buying than go somewhere else. As such, here's just a few of the best-practice tactics used by many in our industry for e-marketing.

3. Format War: hd-dvd and Blu-ray Disc - This time it's different  |  by Pete Hayes
  Whenever you read about the high-definition format war that’s heating up for the replacement to today’s DVD technology, you inevitably get a comparison to the Beta vs. VHS debate of the ’80s. In that case, Sony’s Beta format, a better product in both picture quality and even packaging, ultimately lost out to VHS and its better content choices.  

So why is Sony (and the Blu-ray Disc Association’s 170 supporting companies) confident in their marketing of Blu-ray Disc as the next format standard? Quite simply, it’s a different company. Today, Sony is a major provider of content (movies and games) in addition to players (or drives) that span entertainment, gaming and computers. The Sony PLAYSTATION® 3 (due out in November) will single-handedly provide a huge install-base for entertainment and gaming content sales. That’s in addition to the higher-quality technical specifications—full 1080p video resolution*, 7.1 surround sound and 50 GB storage capacity—that Blu-ray Disc provides.

Simply put, it’s the perfect cross-platform, portable storage medium for all variety of digital lifestyle and computing applications. Learn more at www.blu-raydisc.com

4. It's a Martian explosion!

Not only are we growing, we’re multiplying. Check out some of the new and happy lifeforms on Mars.

5. a truly valuable idea

 

Imagine this scenario: A talented group of engineers comes up with an idea, saying “Let’s build an industry-leading company by creating innovative enterprise software that we’ll give away for free!” Outside of a few dot-com-era venture capitalists, who do you think would buy into this idea?

Try millions of people. Devoted programmers downloaded the products—in this case, Java-based application server software—at no cost, and in just a few years, the company, JBoss, became the undisputed leader in the rapidly growing market of open-source Java middleware. In fact, JBoss is highly profitable, generating their revenues by selling training and support contracts to ensure their software works flawlessly for their customers.

Apparently, others noticed as well. Amid months of takeover rumors by companies including IBM and Oracle, JBoss agreed on April 10, 2006 to be acquired by Red Hat, the leading pioneer of open-source software, for $350 million.

A truly valuable idea, indeed.

 
6. Martians love movies
 

Looking for something fun to do outside that doesn’t require SPF 45 sunscreen? Try Austin’s Movies in the Park, which returns for another summer to Republic Square Park. This yearly nighttime picnic kicks off again in May with Harry Potter and the Goblet of Fire and Dazed and Confused, featuring everyone’s favorite naked bongo player, Matthew McConaughey.

So grab some chow, a few lawn chairs, even Fido … and come on out! You might see a Martian or two as well.

 
7. Mother's Day Quiz
  You may know a number of Martians, but how about their mothers? See if you can match the Martian employee with the appropriate momma!    
 

Mom:

1) A USO Girl who sang and helped entertain the troops in World War II.
2) A foreign exchange student who’s fluent in five languages and is a published author.
3) An aspiring singer who paid for her wedding license with the money she made singing at a funeral—on the same day!
4) She grew up in a house without indoor plumbing.
5) A Summa Cum Laude graduate from Southwest Texas (now Texas State), with a perfect 4.0 GPA.

 

Employee:

a) Alan Vassberg
b) Jon Grant
c) Skye Osborne
d) Pete Hayes
e) Kim Sheffield

  Happy Mother's Day!
(Answers: 1. D; 2. A; 3. B; 4. E; 5. C)
   

Visit us online: http://www.sicolamartin.com
Feedback: epfeedback@sicolamartin.com
Telephone: (512) 343-0264
Fax: (512) 343-0659

*HDTV required. As with other optical media devices, user factors and other circumstances may limit Blu-ray Disc playback. Some content may require HDMI-compatible TV for high-definition playback.

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