Sybase
Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information.
Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information.
For more than 20 years, Sybase has been a leader in developing and expanding innovative database technology. However, in recent years, the company had evolved well past its database roots. To help change the perception of the company as an outdated database vendor to accurately reflect how it stands today—a highly profitable enterprise information management and mobility software and services provider—Sybase wanted a hands-on agency partner that was willing to take on big challenges, not just high-gloss advertising.
That sounded perfect to us. In the past six years, we’ve helped Sybase to develop corporate and product positioning, brand identity and refined their vision to clearly articulate the new direction of the company. Through comprehensive, global integrated marketing plans and campaigns, we’ve helped Sybase to build a strong brand image throughout the world that is helping them serve a rapidly growing base of new customers and drive yearly revenues well past the billion-dollar mark.
To kick off Sybase’s annual user conference, we created a video that showcases how their software impacts the way people life and work.
We created this campaign to remind Capital Markets customers just how essential Sybase is to their daily success.
How do you send a sincere holiday greeting while also promoting your products and services? Watch and find out.
Project type: Digital
This spot aired on the ESPN family of networks in support of the Sybase Annual Golf Tournament.
This series of eye-catching testimonials showcased a few of the amazing results that Sybase delivered for some of its customers.
