McLane is a highly successful $28 billion grocery and foodservice supply chain services company, providing supply chain solutions for thousands of convenience stores, mass merchants, warehouse clubs, military locations and drug stores, in addition to thousands of chain restaurants throughout the United States.
McLane is a highly successful $28 billion supply chain services company, providing supply chain solutions for thousands of convenience stores, mass merchants, warehouse clubs, military locations and drug stores, in addition to thousands of chain restaurants throughout the United States.
Over the past 10 years, McLane has evolved considerably. Recognizing that their powerful story was not being accurately told, McLane came to us wanting to reinvigorate their brand and clearly communicate what they stand for, how they are different than their competitors, and why the value they offer customers is unmatched.
Nothing could’ve sounded better to us. Since partnering with McLane, we’ve helped develop corporate positioning and messaging, overhauled their brand ID, and created strategic marketing campaigns and collateral to let customers know that McLane is their supply chain advantage.
Our mission? To tell the complete story of McLane’s grocery supply chain solutions in just 30 seconds.
This brochure helped to illustrate some of the innovative ways that McLane helps its many customers to order with certainty, promote with confidence and profit for the long term.
Project type: Print » Collateral
Showcasing McLane’s new fresh products program, we created an attractive brochure that looks as good as the fresh foods inside it.
Project type: Print » Collateral
We created this book to capture the “soul” of McLane and show each of their 15,000 employees just why they are all special and important contributors to the company’s success.
Project type: Print
This comprehensive brochure shows just why McLane is a grocery retailer’s supply chain advantage in action.
Project type: Print » Collateral
From McLane’s humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s.
McLane wanted to reinvigorate their brand and clearly communicate what they stand for, how they are different than their competitors, and why the value they offer customers is unmatched.
Project type: Brand ID
In their role as a responsible global citizen, McLane created an environmental initiative called the Green Advantage. This online creative got the word out.
While helping McLane prepare to launch their new brand, we knew that their Website was a key component—both to a successful relaunch and to strong customer relationships.
