Dell
Dell Inc. (NASDAQ: DELL) is one of the world’s largest technology corporations. The company delivers innovative technology, business solutions and services that customers trust and value.
Dell Inc. (NASDAQ: DELL) is one of the world’s largest technology corporations. The company delivers innovative technology, business solutions and services that customers trust and value.
Founded in a University of Texas dorm room in 1984, Dell has grown to be one of the leading technology companies on the planet, with $61 billion in revenues in 2008 and over 75,000 employees worldwide.
After years of successfully employing a direct sales model, Dell wanted to reinvigorate their global channel business. They needed an agency to tell a compelling story to their channel partners and their customers about Dell’s award-winning business solutions. That’s right up our alley. And by collaborating with our network of partner agencies around the world, we’re able to create compelling campaigns that drive results in every region Dell does business. And that’s everywhere.
From the mouth of an 11-year old—making the complex compelling.
Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing.
How do you remind Dell sales reps that, when selling flat screen monitors, the first suggestion they should make was a Dell? The answer was obvious.
Project type: Environmental
The challenge: to create an eye-catching, globally-relevant campaign celebrating Dell’s line of mobility technology for the company’s thousands of channel partners all over the world.
Project type: Environmental, Print
How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together.
Dell asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation.
