Novell
Novell harmoniously integrates mixed IT environments, allowing people and technology to work as one.
Novell harmoniously integrates mixed IT environments, allowing people and technology to work as one.
Through its infrastructure software and ecosystem of partnerships, Novell integrates mixed IT environments that enable people and technology to work as one.
As Novell’s worldwide agency of record, we worked extensively on reshaping both its corporate and product marketing strategies. We used a combination of marketing, design, advertising and interactive services to create a highly successful branding campaign that helped establish Novell as the leader of Net services software.
We created Novell’s first-ever TV spot, which was named as one of the Best Spots by Adweek magazine.
The goal was to simplify the complexities of eBusiness and provide the power and flexibility organizations need to succeed in the Net economy.
Project type: Print » Advertising