Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets.
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets.
Take a 75-year-old company and spin part of it off. With that charge from Motorola, Freescale Semiconductor was born. To help give this new company life, we created an energetic logo, a friendly, approachable identity and a powerful brand that made headlines around the world upon its launch.
What better way to show that Freescale could custom design ASIC solutions than with a love story?
We came up with this simple analogy to show that, by using standards-based networking, the whole embedded design process can be much easier.
We created this fun campaign to help establish not just the Freescale brand, but also the energetic and youthful personality of the company.
Project type: Print » Advertising
For Freescale, we created a brand identity that signifies upward and forward progress. A brand that conveys a feeling of acceleration and momentum. A brand that gets people talking.
Project type: Brand ID
