Blu-ray Disc
The premier high-definition DVD format supported by many of the biggest names in media, entertainment and technology.
The premier high-definition DVD format supported by many of the biggest names in media, entertainment and technology.
When it comes to entertainment technologies, would you rather take a simple step forward or a quantum leap into the future? Of course, you’d choose the latter. So when a core group of companies supporting Blu-ray Disc, including Sony, Pioneer, Philips, Fox Home Entertainment, Disney, Warner Brothers and Panasonic selected SicolaMartin to craft an advertising campaign promoting the technological advantages of its next-generation optical disc format for high-def entertainment, we couldn’t say “yes” fast enough.
Tasked with not only establishing recognition of the Blu-ray brand name as a “cool” brand, but also positioning it as a revolutionary, new technology (as opposed to the incremental technology of its main competitor, HD-DVD), we created a comprehensive TV, print and online campaign that launched in June 2006. By the summer of 2008, the battle was over. HD-DVD had called it quits, leaving Blu-ray Disc as the sole high-definition DVD format.
We’re proud to say we played a part in their success.
To capture the immersive environment of watching a Blu-ray Disc movie, we created a cutting-edge TV spot that illustrated the format’s many advantages.
You don’t simply watch or listen to a Blu-ray Disc. You step in, experience it and become part of the action.
Project type: Print » Advertising
For Blu-ray Disc, we created multiple online executions leverage the participating studios’ key character assets.
At CES and other major industry events, we continued to build our rapidly growing brand with engaging, immersive exhibits.
Project type: Environmental
