Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. We created a multi-channel campaign — online, print, and broadcast — that touted the monitor’s thinness, extraordinary image depth, dynamic contrast ratio, and its eco-friendly LED.

When the Austin Children’s Shelter had the opportunity for some free airtime, they wanted to make the most of it. This charming PSA was developed by SicolaMartin and Shiny Object to stop viewers in their tracks and share one child’s story of how the Austin Children’s Shelter changed their life. They key idea? It’s not only the big things the shelter does that matter—it’s how they provide life’s everyday “miracles”, too.

From McLane’s humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s.

This commercial is a source of pride for us because not only is it fantastic to watch on a computer screen, it aired on the ESPN family of networks in support of the Sybase Annual Golf Tournament. The commercial was used to tell why Sybase was the ultimate “Unwired Enterprise” during client events, customer meetings and via the Website. You’ll notice something different every time you watch it…so go on, watch it!

To capture the immersive environment of watching a Blu-ray Disc movie, we created a cutting-edge TV spot that illustrated the format’s many advantages. Interspersed with high-impact scenes from some of today’s most popular movies, the spot showed exactly why watching a movie on Blu-ray will leave you breathless.

As part of the largest advertising and marketing effort in Novell’s history, we created its first TV campaign. It was such a hit, Adweek magazine named it as one of the Best Spots for October in 2000. Premiering on Monday Night Football, the spot brought to life Novell’s “power to change” message. It culminated with the connection of disparate fish into a giant aquarium—symbolizing the Novell “one Net” solution that enables all networks, intranets and extranets, the Internet, and wired and wireless systems, to work together.