How do you take a potentially complex product and make it approachable to K-12 teachers who are often intimidated by new technology? Put it in a classroom setting, show it in use, and let a smart, compelling student talk about the features and benefits. Throw in a little bit of 11-year old sass and there you have it.

While developing the new SicolaMartin brand, we developed several short animation tests to see how we might bring the new look and feel to life.

When First American wanted to launch their new company, CoreLogic, they needed a visual punch that would capture the world’s attention. We delivered with a launch video that announced the news, brought the new company’s visual identity to life, and started them down the road toward global recognition.

Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing. That’s why, when Dell wanted to create a series of videos that channel partners could use to talk to end customers about virtualization, they turned to us for a compelling solution. Eight videos later, we helped them make a complex idea compelling.

View the entire series
Dell TechTwo: Virtualization and the SMB: Not Just for the Big Guys
Virtualization and the SMB: Boosting Performance and Productivity
Virtualization and the SMB: Protect and Secure Your Business
Virtualization and the SMB: Keeping Your Business Up and Running
Virtualization Improves Performance
Virtualization Reduces the Impact of Data Disasters
Virtualization Reduces Cost
Virtualization Makes Business More Efficient

Our creativity is now running wild at:

206 E. 9th Street, Suite 1800
Austin, TX 78701
512.343.0264

So stop on by…we’d love to show you around!

For many retail grocers, McLane is the supply chain advantage in action. But what exactly does that look like? The short answer can be found in our :30 video. It gives a quick glimpse of McLane’s entire grocery supply chain solution–covering everything from their industry expertise and friendly drivers to their modern distribution centers and innovative technology.

Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. We created a multi-channel campaign — online, print, and broadcast — that touted the monitor’s thinness, extraordinary image depth, dynamic contrast ratio, and its eco-friendly LED.

Dell’s suite of professional mobility support services, part of Dell ProSupport, is both extensive and complex. The company asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation. Our solution was to create a highly-engaging animated piece driven by text, graphics and icons, narrated by a voice that parodies the instructional video genre itself.

We created this :45 second tradeshow loop for the Vantix booth at the 3PL Summit.

When the Austin Children’s Shelter had the opportunity for some free airtime, they wanted to make the most of it. This charming PSA was developed by SicolaMartin and Shiny Object to stop viewers in their tracks and share one child’s story of how the Austin Children’s Shelter changed their life. They key idea? It’s not only the big things the shelter does that matter—it’s how they provide life’s everyday “miracles”, too.

Our Video Reel.

Every year we put our collective heads together to come up with an idea for our holiday greeting. In the past we’ve done flipbooks, calendars, even short films. In 2008 we decided it would be fun to try and tackle playing a song as a group, some of us not having touched our chosen instruments since high school.

We filmed all stages of the project, with various video devices, and cut together a short documentary that culminates in the grand performance. After completion, we built a small site for the video to live on and also sent it out to youtube and vimeo. RebelRebel assisted with the video shooting of the actual performance and we thank them. Enjoy.

The UK-based engineering firm uses AMD technology to cross the finish line first. We told their story.

Midway Games brings the cinematic experience of a John Woo film to the gaming world, with the help of AMD technology. We helped bring the story to life.

Energy-efficient AMD technology helps solar-powered Web hosting company AISO.net grow its green business. We helped the story bloom.

This case study highlighted how Rain Recording utilized AMD processors to offer their diverse customer base quiet and cool digital recording solutions that empower the creative user. It put customers front and center, it made AMD technology the hero, and it showed that AMD is a company who truly cares about their customers’ successes.

To kick off Sybase’s annual user conference, we created a video that showcases how their software impacts the way people live and work. Judging from the audience response, it was a rousing success.

From McLane’s humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s.

By using OTOY, Jules Urbach is delivering the next generation of real-time 3D gaming graphics, with the power of AMD technology. We helped get the word out.

AMD knew that Fusion, their powerful new way of doing business, would change the company forever. The coming together of AMD technology, their partnerships, and their customers’ dreams, Fusion would shape the future, making the world a better place to live, to imagine, and to succeed. This video gave it life.

In 2183, mankind uncovers a threat that’s been looming for 50,000 years—an ancient machine race that will wipe out all life in the galaxy. It’s brilliant science fiction storytelling meets heart-stopping action. How do you get The Ultimate Visual Experience™ for Mass Effect? This screensaver will tell you.

AMD was looking to generate excitement surrounding its next-generation notebook platform (PUMA) at Computex. We relied heavily on AMD’s existing image assets, cut it to an upbeat audio track, and brought the highlights of the new platform front and center. The video was played at Computex just before the presentation given by CEO Hector Ruiz. We also created at 10 second version for use on the Web.

As part of a series of brand animations, we leveraged our previous work with AMD for their Smarter Choice lock-up. Once again, it turned out very cool. The animation features intriguing sound, motion and lighting effects to help AMD connect with consumers on a whole new level.

For the mobile lifestyle, consumers know all about AMD Turion™ 64 Mobile Technology—its incredible performance, slim design, and energy efficiency. To help capture these ideas, we designed and produced this animated logo. It’s one in a series of product logo animations for AMD.

This commercial is a source of pride for us because not only is it fantastic to watch on a computer screen, it aired on the ESPN family of networks in support of the Sybase Annual Golf Tournament. The commercial was used to tell why Sybase was the ultimate “Unwired Enterprise” during client events, customer meetings and via the Website. You’ll notice something different every time you watch it…so go on, watch it!

It takes light, sound and motion to really capture the emotional experience of using AMD processors. And it’s a very cool one at that. We couldn’t have been more excited when asked to design and produce this short brand animation for the AMD Phenom™ processor. This project also served as the foundation for other products from AMD.

To capture the immersive environment of watching a Blu-ray Disc movie, we created a cutting-edge TV spot that illustrated the format’s many advantages. Interspersed with high-impact scenes from some of today’s most popular movies, the spot showed exactly why watching a movie on Blu-ray will leave you breathless.