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	<title>SicolaMartin&#187; Motion</title>
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	<link>http://www.sicolamartin.com</link>
	<description>Turning marketing complexity into compelling ideas is what we do. And we&#039;ve been happily doing it for over twenty years, for brands of all sizes.</description>
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		<title>Gowalla &#8211; Where Will You Go?</title>
		<link>http://www.sicolamartin.com/portfolio/motion/gowalla-where-will-you-go/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/gowalla-where-will-you-go/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 17:16:03 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[feature2]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6772</guid>
		<description><![CDATA[Gowalla asked us to deliver a high-impact video for debut at SXSWi that would help attendees of the interactive festival better understand what Gowalla is.]]></description>
			<content:encoded><![CDATA[<div class="video"><iframe title="YouTube video player" width="560" height="349" src="http://www.youtube.com/embed/aNn4NvRJYTw" frameborder="0" allowfullscreen></iframe></div>
<p>Gowalla asked us to deliver a high-impact video for debut at SXSWi that would help attendees of the interactive festival better understand what Gowalla is. Our idea? Pick a main character and have him experience &#8220;the greatest day ever.&#8221; Have him go different places, do different things and share it all with his friends. Quirky, fun and teeming with the Gowalla brand, it brought their geolocation-based story to life.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AMD Wired Video Ad</title>
		<link>http://www.sicolamartin.com/portfolio/motion/amd-wired-video-ad/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/amd-wired-video-ad/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 17:34:32 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[feature1]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6781</guid>
		<description><![CDATA[When AMD asked for an innovative 4-page insert in Wired magazine, our creative solution didn't stop with the printed pub. We got to play with the Wired iPad app, as well. ]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="349" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/p7dhWJfgqFc&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/p7dhWJfgqFc&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>With a unique media buy comes a unique project. When AMD asked for an innovative 4-page insert in Wired magazine, our creative solution didn&#8217;t stop with the printed pub. We got to play with the Wired iPad app, as well. And with that came fun new territory of an embedded video placement. In keeping with the forward-looking content of the insert, we took the opportunity to interview one of tomorrow&#8217;s leaders about what she thinks the future holds. </p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dell UltraSharp Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/dell-ultrasharp-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/dell-ultrasharp-video/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 23:17:26 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[feature3]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6503</guid>
		<description><![CDATA[When Dell wanted to promote the Dell UltraSharp™ monitor family, they knew their audience would respond to high-impact images and eye-stopping graphics. ]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/kqcjzRDAbXk?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/kqcjzRDAbXk?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>When Dell wanted to promote the Dell UltraSharp™ monitor family, they knew their audience would respond to high-impact images and eye-stopping graphics. These best-in-class flat screen monitors would appeal to everyone from artists to engineers, for a variety of purposes, and so that was the approach we took.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dell Take Your Own Path Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/dell-take-your-own-path-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/dell-take-your-own-path-video/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:59:48 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6505</guid>
		<description><![CDATA[Dell Partners needed a way to reach out to potential and existing customers and show them the many ways their business could take its own path with Dell. ]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Abr11QbkK4A?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/Abr11QbkK4A?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>Dell Partners needed a way to reach out to potential and existing customers and show them the many ways their business could take its own path with help from Dell. Knowing the can-do, entrepreneurial spirit most smaller businesses have, we created a fun, engaging video that would engage these unique customers and let them know that Dell Partners understand how they do business.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Reel</title>
		<link>http://www.sicolamartin.com/portfolio/motion/video-reel/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/video-reel/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 17:15:52 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5626</guid>
		<description><![CDATA[What have we been up to? Take a look for yourself. ]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2010/10/sm_reel_thumb.jpg" alt="media" /><br />

<p>And then we did the&#8230; But we were also doing the&#8230; While we were working on the&#8230; Right smack in the middle of the&#8230; It’s hard to tell you everything we’ve been up to. Perhaps you should see for yourself.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.sicolamartin.com/wp-content/uploads/2009/01/Agency_Reel_092310_1.wmv" length="21549825" type="video/x-ms-wmv" />
		</item>
		<item>
		<title>Dell s300wi Interactive Projector Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/dell-s300wi-projector/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/dell-s300wi-projector/#comments</comments>
		<pubDate>Wed, 19 May 2010 21:11:55 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6099</guid>
		<description><![CDATA[From the mouth of an 11-year old—making the complex compelling.]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/DkpSvTw_QIE&amp;hl=en_US&amp;fs=1&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/DkpSvTw_QIE&amp;hl=en_US&amp;fs=1&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>How do you take a potentially complex product and make it approachable to K-12 teachers who are often intimidated by new technology? Put it in a classroom setting, show it in use, and let a smart, compelling student talk about the features and benefits. Throw in a little bit of 11-year old sass and there you have it.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SicolaMartin Bumpers</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/sicolamartin-bumpers/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/sicolamartin-bumpers/#comments</comments>
		<pubDate>Mon, 03 May 2010 19:48:03 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=6007</guid>
		<description><![CDATA[
While developing the new SicolaMartin brand, we developed several short animation tests to see how we might bring the new look and feel to life.

]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/oKmZIPWnO3o&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/oKmZIPWnO3o&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>While developing the new SicolaMartin brand, we developed several short animation tests to see how we might bring the new look and feel to life.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_1-e1272916478225.jpg" class="linker"><img src="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_1-50x50.jpg" alt="" title="sm_newbrandvid_1" width="50" height="50" class="alignnone size-thumbnail wp-image-6012" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_2-e1272916466675.jpg" class="linker"><img src="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_2-50x50.jpg" alt="" title="sm_newbrandvid_2" width="50" height="50" class="alignnone size-thumbnail wp-image-6013" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_4-e1272916452890.jpg" class="linker"><img src="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_4-50x50.jpg" alt="" title="sm_newbrandvid_4" width="50" height="50" class="alignnone size-thumbnail wp-image-6014" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_5-e1272916432528.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-6016" title="sm_newbrandvid_5" src="http://www.sicolamartin.com/wp-content/uploads/2010/05/sm_newbrandvid_5-50x50.jpg" alt="" width="50" height="50" /></a></p>
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		</item>
		<item>
		<title>CoreLogic Launch Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/corelogic-launch-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/corelogic-launch-video/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:18:46 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Tradeshow]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5979</guid>
		<description><![CDATA[When First American wanted to launch their new company, CoreLogic, they needed a visual punch that would capture the world’s attention.  ]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/155D_WPaaXA&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/155D_WPaaXA&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>When First American wanted to launch their new company, CoreLogic, they needed a visual punch that would capture the world’s attention. We delivered with a launch video that announced the news, brought the new company’s visual identity to life, and started them down the road toward global recognition.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5982" title="video1" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video1-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5983" title="video2" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video2-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5984" title="video3" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video3-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5985" title="video4" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video4-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5986" title="video5" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video5-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video6.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5987" title="video6" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video6-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video7.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5988" title="video7" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video7-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video8.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5989" title="video8" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video8-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video9.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5990" title="video9" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video9-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2010/04/video10.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5991" title="video10" src="http://www.sicolamartin.com/wp-content/uploads/2010/04/video10-50x50.jpg" alt="" width="50" height="50" /></a></p>
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		<item>
		<title>Dell Tech Two Videos</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/dell-teach-and-enable-video-series/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/dell-teach-and-enable-video-series/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 19:29:31 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5789</guid>
		<description><![CDATA[Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing.]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mGujL0bHIEg&amp;hl=en_US&amp;fs=1&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/mGujL0bHIEg&amp;hl=en_US&amp;fs=1&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing. That’s why, when Dell wanted to create a series of videos that channel partners could use to talk to end customers about virtualization, they turned to us for a compelling solution. Eight videos later, we helped them make a complex idea compelling.</p>
<p><strong>View the entire series</strong><br />
<a href="http://www.youtube.com/watch?v=3OESymX_1cA">Dell TechTwo: Virtualization and the SMB: Not Just for the Big Guys</a><br />
<a href="http://www.youtube.com/watch?v=sqXZcxr9AvA">Virtualization and the SMB: Boosting Performance and Productivity</a><br />
<a href="http://www.youtube.com/watch?v=mGujL0bHIEg">Virtualization and the SMB: Protect and Secure Your Business</a><br />
<a href="http://www.youtube.com/watch?v=c7V64Uu7v_U">Virtualization and the SMB: Keeping Your Business Up and Running</a><br />
<a href="http://www.youtube.com/watch?v=JKytxAIf_3I">Virtualization Improves Performance</a><br />
<a href="http://www.youtube.com/watch?v=XZkqOYZwVqQ">Virtualization Reduces the Impact of Data Disasters </a><br />
<a href="http://www.youtube.com/watch?v=VRtYdbafyZc">Virtualization Reduces Cost</a><br />
<a href="http://www.youtube.com/watch?v=XLCKgs6c9Pw">Virtualization Makes Business More Efficient</a></p>
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		</item>
		<item>
		<title>SicolaMartin has moved.</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/sicolamartin-has-moved/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/sicolamartin-has-moved/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:34:39 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5568</guid>
		<description><![CDATA[Two blocks and seven floors up, to be exact.]]></description>
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<p>Our creativity is now running wild at:</p>
<p>206 E. 9th Street, Suite 1800<br />
Austin, TX 78701<br />
512.343.0264</p>
<p>So stop on by&#8230;we&#8217;d love to show you around!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McLane Grocery Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/mclane-grocery-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/mclane-grocery-video/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:41:23 +0000</pubDate>
		<dc:creator>Rosenquist Josh</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[Tradeshow]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5350</guid>
		<description><![CDATA[Our mission? To tell the complete story of McLane’s grocery supply chain solutions in just 30 seconds. ]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/11/McLaneVideo_websitethumbnail.jpg" alt="media" /><br />

<p>For many retail grocers, McLane is the supply chain advantage in action. But what exactly does that look like? The short answer can be found in our :30 video. It gives a quick glimpse of McLane’s entire grocery supply chain solution&#8211;covering everything from their industry expertise and friendly drivers to their modern distribution centers and innovative technology.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/11/1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5358" title="1" src="http://www.sicolamartin.com/wp-content/uploads/2009/11/1-50x50.jpg" alt="1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/11/2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5359" title="2" src="http://www.sicolamartin.com/wp-content/uploads/2009/11/2-50x50.jpg" alt="2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/11/3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5360" title="3" src="http://www.sicolamartin.com/wp-content/uploads/2009/11/3-50x50.jpg" alt="3" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/11/4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5361" title="4" src="http://www.sicolamartin.com/wp-content/uploads/2009/11/4-50x50.jpg" alt="4" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/11/5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5362" title="5" src="http://www.sicolamartin.com/wp-content/uploads/2009/11/5-50x50.jpg" alt="5" width="50" height="50" /></a></p>
]]></content:encoded>
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		<item>
		<title>Samsung Broadcast</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/samsung-broadcast/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/samsung-broadcast/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:59:49 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5188</guid>
		<description><![CDATA[Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. ]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/2qzV7xlHQcY&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2qzV7xlHQcY&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. We created a multi-channel campaign &#8212; online, print, and broadcast &#8212; that touted the monitor&#8217;s thinness, extraordinary image depth, dynamic contrast ratio, and its eco-friendly LED.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5192" title="frame1" src="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame1-50x50.jpg" alt="frame1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5193" title="frame2" src="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame2-50x50.jpg" alt="frame2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5194" title="frame4" src="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame4-50x50.jpg" alt="frame4" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5195" title="frame5" src="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame5-50x50.jpg" alt="frame5" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame8.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-5196" title="frame8" src="http://www.sicolamartin.com/wp-content/uploads/2009/09/frame8-50x50.jpg" alt="frame8" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dell ProSupport Flash Demo</title>
		<link>http://www.sicolamartin.com/portfolio/digital/dell-prosupport-flash-demo/</link>
		<comments>http://www.sicolamartin.com/portfolio/digital/dell-prosupport-flash-demo/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 17:11:10 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=5200</guid>
		<description><![CDATA[Dell asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation.]]></description>
			<content:encoded><![CDATA[
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<p>Dell&#8217;s <span>suite of professional mobility support services</span>, part of Dell ProSupport, is both extensive and complex. The company asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation. Our solution was to create a highly-engaging animated piece driven by text, graphics and icons, narrated by a voice that parodies the instructional video genre itself.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Vantix Tradeshow Loop</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/vantix-tradeshow-loop/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/vantix-tradeshow-loop/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:49:48 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Tradeshow]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=4860</guid>
		<description><![CDATA[
We created this :45 second tradeshow loop for the Vantix booth at the 3PL Summit.

]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/W4LVgqHfCyk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/W4LVgqHfCyk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>We created this :45 second tradeshow loop for the Vantix booth at the 3PL Summit.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4863" title="frame1" src="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame1-50x50.jpg" alt="frame1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4867" title="frame2" src="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame2-50x50.jpg" alt="frame2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4864" title="frame3" src="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame3-50x50.jpg" alt="frame3" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4865" title="frame5" src="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame5-50x50.jpg" alt="frame5" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame6.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4866" title="frame6" src="http://www.sicolamartin.com/wp-content/uploads/2009/07/frame6-50x50.jpg" alt="frame6" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Austin Children&#8217;s Shelter PSA</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/austin-childrens-shelter-psa/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/austin-childrens-shelter-psa/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:26:14 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=4613</guid>
		<description><![CDATA[When the Austin Children’s Shelter had the opportunity for some free airtime, this charming PSA was developed by SicolaMartin and Shiny Object to show how the shelter provides life’s everyday “miracles” for their clients.]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/LX5q1H3r_fE&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LX5q1H3r_fE&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>When the Austin Children’s Shelter had the opportunity for some free airtime, they wanted to make the most of it. This charming PSA was developed by SicolaMartin and <a href="http://www.shiny.tv/" target="_blank">Shiny Object</a> to stop viewers in their tracks and share one child’s story of how the Austin Children’s Shelter changed their life. They key idea? It’s not only the big things the shelter does that matter—it’s how they provide life’s everyday “miracles”, too.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4627" title="acs_frame1" src="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame1-50x50.jpg" alt="acs_frame1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4628" title="acs_frame2" src="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame2-50x50.jpg" alt="acs_frame2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4629" title="acs_frame3" src="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame3-50x50.jpg" alt="acs_frame3" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4630" title="acs_frame4" src="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame4-50x50.jpg" alt="acs_frame4" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-4626" title="acs_frame5" src="http://www.sicolamartin.com/wp-content/uploads/2009/06/acs_frame5-50x50.jpg" alt="acs_frame5" width="50" height="50" /></a></p>
]]></content:encoded>
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		<item>
		<title>Virtual Tour</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/virtual-tour/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/virtual-tour/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:41:38 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Broadcast]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=4594</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/06/untitled-2.jpg" alt="media" /><br />

]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2008 Holiday Greeting</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/2008-holiday-greeting/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/2008-holiday-greeting/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 15:21:02 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[holiday card]]></category>
		<category><![CDATA[SicolaMartin]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=1151</guid>
		<description><![CDATA[Every year we put our collective heads together to come up with an idea for our holiday greeting. In the past we've done flipbooks, calendars, even short films. In 2008 we decided it would be fun to try and tackle playing a song as a group, some of us not having touched our chosen instruments since high school.]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/rqGqChyRlJ8&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rqGqChyRlJ8&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>Every year we put our collective heads together to come up with an idea for our holiday greeting. In the past we&#8217;ve done flipbooks, calendars, even short films. In 2008 we decided it would be fun to try and tackle playing a song as a group, some of us not having touched our chosen instruments since high school.</p>
<p>We filmed all stages of the project, with various video devices, and cut together a short documentary that culminates in the grand performance. After completion, <a href="http://www.sicolamartin.com/holiday_2008/" target="_blank">we built a small site</a> for the video to live on and also sent it out to <a href="http://www.youtube.com/watch?v=5CzvOWe2BNg" target="_blank">youtube</a> and <a href="http://www.vimeo.com/2560650" target="_blank">vimeo</a>. <a href="http://www.rebelrebel.tv/" target="_blank">RebelRebel </a>assisted with the video shooting of the actual performance and we thank them. Enjoy.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4465.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1347" title="img_4465" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4465-50x50.jpg" alt="img_4465" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4476.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1348" title="img_4476" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4476-50x50.jpg" alt="img_4476" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4482.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1350" title="img_4482" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4482-50x50.jpg" alt="img_4482" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4490.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1352" title="img_4490" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4490-50x50.jpg" alt="img_4490" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_44961.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1353" title="img_44961" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_44961-50x50.jpg" alt="img_44961" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4501.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1355" title="img_4501" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4501-50x50.jpg" alt="img_4501" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4506.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1357" title="img_4506" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4506-50x50.jpg" alt="img_4506" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4507.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1358" title="img_4507" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4507-50x50.jpg" alt="img_4507" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4513.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1359" title="img_4513" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4513-50x50.jpg" alt="img_4513" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4524.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1361" title="img_4524" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4524-50x50.jpg" alt="img_4524" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4532.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1363" title="img_4532" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4532-50x50.jpg" alt="img_4532" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4535.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1365" title="img_4535" src="http://www.sicolamartin.com/wp-content/uploads/2008/12/img_4535-50x50.jpg" alt="img_4535" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Fusion Case Study &#8211; Triple 8 Race Engineering</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-triple-8-race-engineering/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-triple-8-race-engineering/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 16:29:27 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[racing]]></category>
		<category><![CDATA[triple 8]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=2179</guid>
		<description><![CDATA[The UK-based engineering firm uses AMD technology to cross the finish line first. We told their story.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/02/triple8.jpg" alt="media" /><br />

<p>The UK-based engineering firm uses AMD technology to cross the finish line first. We told their story.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Fusion Case Study &#8211; Midway Games</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-midway-games/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-midway-games/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 16:27:30 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[John Woo]]></category>
		<category><![CDATA[midway games]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=2172</guid>
		<description><![CDATA[Midway Games brings the cinematic experience of a John Woo film to the gaming world, with the help of AMD technology. We helped bring the story to life.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/02/midway.jpg" alt="media" /><br />

<p>Midway Games brings the cinematic experience of a John Woo film to the gaming world, with the help of AMD technology. We helped bring the story to life.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Fusion Case Study &#8211; AISO.net</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-aisonet/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-aisonet/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 16:23:57 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[AISO]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[solar]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=2169</guid>
		<description><![CDATA[Energy-efficient AMD technology helps solar-powered Web hosting company AISO.net grow its green business. We helped the story bloom.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/02/aiso.jpg" alt="media" /><br />

<p>Energy-efficient AMD technology helps solar-powered Web hosting company AISO.net grow its green business. We helped the story bloom.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Fusion Case Study &#8211; Rain Recording</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-rain/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-rain/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 20:52:52 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[AMD]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=481</guid>
		<description><![CDATA[This project was one of a series of case study videos created to showcase AMD customers and the technologies that have made them successful.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2008/10/rain.jpg" alt="media" /><br />

<p>This case study highlighted how Rain Recording utilized AMD processors to offer their diverse customer base quiet and cool digital recording solutions that empower the creative user. It put customers front and center, it made AMD technology the hero, and it showed that AMD is a company who truly cares about their customers’ successes.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sybase Techwave Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/sybase-capital-markets-campaign/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/sybase-capital-markets-campaign/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 18:30:27 +0000</pubDate>
		<dc:creator>Wood Chris</dc:creator>
				<category><![CDATA[Tradeshow]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Sybase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=189</guid>
		<description><![CDATA[To kick off Sybase’s annual user conference, we created a video that showcases how their software impacts the way people life and work.]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/ykfJvSUEBPM&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ykfJvSUEBPM&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>To kick off Sybase’s annual user conference, we created a video that showcases how their software impacts the way people live and work. Judging from the audience response, it was a rousing success.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-254" title="techwave1" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave1-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-255" title="techwave2" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave2-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-256" title="techwave3" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave3-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-257" title="techwave4" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave4-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-258" title="techwave5" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave5-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave6.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-259" title="techwave6" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/techwave6-50x50.jpg" alt="" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McLane TV</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/mclane-tv/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-broadcast/mclane-tv/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 23:07:41 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[McLane]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=82</guid>
		<description><![CDATA[From McLane’s humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s.

]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane.jpg" alt="media" /><br />

<p>From McLane’s humble beginnings as a wholesale grocer more than 100 years ago, the company grew to become the largest distributor to convenience stores in the country by the early 1990s.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-169" title="mclane_screen1" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen1-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-170" title="mclane_screen2" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen2-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-171" title="mclane_screen3" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen3-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-172" title="mclane_screen4" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen4-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-173" title="mclane_screen5" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/mclane_screen5-50x50.jpg" alt="" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AMD Fusion Case Study &#8211; OTOY</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-otoy/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-case-study-otoy/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 16:13:15 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[Julesworld]]></category>
		<category><![CDATA[lightscape]]></category>
		<category><![CDATA[OTOY]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=2165</guid>
		<description><![CDATA[By using OTOY, Jules Urbach is delivering the next generation of real-time 3D gaming graphics, with the power of AMD technology. We helped get the word out.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/02/otoy.jpg" alt="media" /><br />

<p>By using OTOY, Jules Urbach is delivering the next generation of real-time 3D gaming graphics, with the power of AMD technology. We helped get the word out.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Fusion Launch Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-fusion-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-online/amd-fusion-video/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 13:53:48 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[fusion]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=112</guid>
		<description><![CDATA[The purpose of this video was to build credibility by communicating and supporting the highly visual, progressive, and emotive nature of the Fusion story.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2008/10/amd-brand-08.jpg" alt="media" /><br />

<p>AMD knew that Fusion, their powerful new way of doing business, would change the company forever. The coming together of AMD technology, their partnerships, and their customers’ dreams, Fusion would shape the future, making the world a better place to live, to imagine, and to succeed. This video gave it life.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mass Effect Toolkit: Screensaver</title>
		<link>http://www.sicolamartin.com/portfolio/motion/mass-effect-toolkit-screensaver/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/mass-effect-toolkit-screensaver/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 22:39:38 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Motion]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=3995</guid>
		<description><![CDATA[In 2183, mankind uncovers a threat that’s been looming for 50,000 years—an ancient machine race that will wipe out all life in the galaxy. It’s brilliant science fiction storytelling meets heart-stopping action. How do you get The Ultimate Visual Experience™ for Mass Effect? This screensaver will tell you.
]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screensaver-thumb.jpg" alt="media" /><br />

<p>In 2183, mankind uncovers a threat that’s been looming for 50,000 years—an ancient machine race that will wipe out all life in the galaxy. It’s brilliant science fiction storytelling meets heart-stopping action. How do you get The Ultimate Visual Experience™ for Mass Effect? This screensaver will tell you.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Puma Launch Video</title>
		<link>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/amd-puma-launch-video/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/motion-tradeshow/amd-puma-launch-video/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 21:12:30 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Tradeshow]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=1659</guid>
		<description><![CDATA[AMD was looking to generate excitement about its next-generation notebook platform at Computex. ]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma.jpg" alt="media" /><br />

<p>AMD was looking to generate excitement surrounding its next-generation notebook platform (PUMA) at Computex. We relied heavily on AMD&#8217;s existing image assets, cut it to an upbeat audio track, and brought the highlights of the new platform front and center. The video was played at Computex just before the presentation given by CEO Hector Ruiz. We also created at 10 second version for use on the Web.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1673" title="puma_video_1" src="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_1-50x50.jpg" alt="puma_video_1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1674" title="puma_video_2" src="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_2-50x50.jpg" alt="puma_video_2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-1671" title="puma_video_3" src="http://www.sicolamartin.com/wp-content/uploads/2009/01/puma_video_3-50x50.jpg" alt="puma_video_3" width="50" height="50" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rainbow Six® Vegas 2 Toolkit: Screensaver</title>
		<link>http://www.sicolamartin.com/portfolio/motion/rainbow-six-vegas-2-toolkit-screensaver/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/rainbow-six-vegas-2-toolkit-screensaver/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 19:32:37 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Motion]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=2917</guid>
		<description><![CDATA[AMD technology delivers The Ultimate Visual Experience™ for this latest installment of the Rainbow Six® series. With this screensaver, you're Vegas, baby.]]></description>
			<content:encoded><![CDATA[<br /><img src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen5.jpg" alt="media" /><br />

<p><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2922" title="screen1" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen1-50x50.jpg" alt="screen1" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2923" title="screen2" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen2-50x50.jpg" alt="screen2" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2924" title="screen3" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen3-50x50.jpg" alt="screen3" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2925" title="screen4" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen4-50x50.jpg" alt="screen4" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen51.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2926" title="screen51" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen51-50x50.jpg" alt="screen51" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen6.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-2921" title="screen6" src="http://www.sicolamartin.com/wp-content/uploads/2009/03/screen6-50x50.jpg" alt="screen6" width="50" height="50" /></a></p>
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		<item>
		<title>AMD Smarter Choice Logo Animation</title>
		<link>http://www.sicolamartin.com/portfolio/motion/amd-smarter-choice-animation/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/amd-smarter-choice-animation/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 17:18:11 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[sound design]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=361</guid>
		<description><![CDATA[In this project, we animated the AMD Smarter Choice lock-up to convey the tone and attitude of the brand.]]></description>
			<content:encoded><![CDATA[<div class="video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Y4SZWeKx_D4&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Y4SZWeKx_D4&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>As part of a series of brand animations, we leveraged our previous work with AMD for their Smarter Choice lock-up. Once again, it turned out very cool. The animation features intriguing sound, motion and lighting effects to help AMD connect with consumers on a whole new level.</p>
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		<item>
		<title>AMD Turion Animation</title>
		<link>http://www.sicolamartin.com/portfolio/motion/amd-turion-animation/</link>
		<comments>http://www.sicolamartin.com/portfolio/motion/amd-turion-animation/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 17:02:50 +0000</pubDate>
		<dc:creator>Scott Oliphant</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[logo animation]]></category>
		<category><![CDATA[sound design]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=351</guid>
		<description><![CDATA[With this project, we transformed the notion of mobility and performance into an animated logo for AMD.]]></description>
			<content:encoded><![CDATA[<div class="video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/HifwmLqWLj8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/HifwmLqWLj8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>For the mobile lifestyle, consumers know all about AMD Turion™ 64 Mobile Technology—its incredible performance, slim design, and energy efficiency. To help capture these ideas, we designed and produced this animated logo. It’s one in a series of product logo animations for AMD.</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion1.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-354" title="turion1" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion1-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion2.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-355" title="turion2" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion2-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion3.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-356" title="turion3" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion3-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion4.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-357" title="turion4" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion4-50x50.jpg" alt="" width="50" height="50" /></a><a href="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion5.jpg" class="linker"><img class="alignnone size-thumbnail wp-image-358" title="turion5" src="http://www.sicolamartin.com/wp-content/uploads/2008/10/turion5-50x50.jpg" alt="" width="50" height="50" /></a></p>
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