Gowalla asked us to deliver a high-impact video for debut at SXSWi that would help attendees of the interactive festival better understand what Gowalla is. Our idea? Pick a main character and have him experience “the greatest day ever.” Have him go different places, do different things and share it all with his friends. Quirky, fun and teeming with the Gowalla brand, it brought their geolocation-based story to life.

That was not only the idea behind the AMD Fusion Family of APUs, but also the idea behind this 4-page Wired insert. And the iPad version of Wired? A spectacular, interactive insert with slideshow and video components, as well.

With a unique media buy comes a unique project. When AMD asked for an innovative 4-page insert in Wired magazine, our creative solution didn’t stop with the printed pub. We got to play with the Wired iPad app, as well. And with that came fun new territory of an embedded video placement. In keeping with the forward-looking content of the insert, we took the opportunity to interview one of tomorrow’s leaders about what she thinks the future holds.

When Dell wanted to promote the Dell UltraSharp™ monitor family, they knew their audience would respond to high-impact images and eye-stopping graphics. These best-in-class flat screen monitors would appeal to everyone from artists to engineers, for a variety of purposes, and so that was the approach we took.

Dell Partners needed a way to reach out to potential and existing customers and show them the many ways their business could take its own path with help from Dell. Knowing the can-do, entrepreneurial spirit most smaller businesses have, we created a fun, engaging video that would engage these unique customers and let them know that Dell Partners understand how they do business.

And then we did the… But we were also doing the… While we were working on the… Right smack in the middle of the… It’s hard to tell you everything we’ve been up to. Perhaps you should see for yourself.

How do you take a potentially complex product and make it approachable to K-12 teachers who are often intimidated by new technology? Put it in a classroom setting, show it in use, and let a smart, compelling student talk about the features and benefits. Throw in a little bit of 11-year old sass and there you have it.

While developing the new SicolaMartin brand, we developed several short animation tests to see how we might bring the new look and feel to life.

When First American wanted to launch their new company, CoreLogic, they needed a visual punch that would capture the world’s attention. We delivered with a launch video that announced the news, brought the new company’s visual identity to life, and started them down the road toward global recognition.

Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing. That’s why, when Dell wanted to create a series of videos that channel partners could use to talk to end customers about virtualization, they turned to us for a compelling solution. Eight videos later, we helped them make a complex idea compelling.

View the entire series
Dell TechTwo: Virtualization and the SMB: Not Just for the Big Guys
Virtualization and the SMB: Boosting Performance and Productivity
Virtualization and the SMB: Protect and Secure Your Business
Virtualization and the SMB: Keeping Your Business Up and Running
Virtualization Improves Performance
Virtualization Reduces the Impact of Data Disasters
Virtualization Reduces Cost
Virtualization Makes Business More Efficient

Dell had an interesting situation. When their sales reps were promoting flat screen monitors to clients, they tended to overlook the most obvious answer…that being a Dell. This in-your-face (and in your chair) seat drop was a gentle reminder about keeping the sales at home.

Our creativity is now running wild at:

206 E. 9th Street, Suite 1800
Austin, TX 78701
512.343.0264

So stop on by…we’d love to show you around!

For many retail grocers, McLane is the supply chain advantage in action. But what exactly does that look like? The short answer can be found in our :30 video. It gives a quick glimpse of McLane’s entire grocery supply chain solution–covering everything from their industry expertise and friendly drivers to their modern distribution centers and innovative technology.

How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together.

Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. We created a multi-channel campaign — online, print, and broadcast — that touted the monitor’s thinness, extraordinary image depth, dynamic contrast ratio, and its eco-friendly LED.

Dell’s suite of professional mobility support services, part of Dell ProSupport, is both extensive and complex. The company asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation. Our solution was to create a highly-engaging animated piece driven by text, graphics and icons, narrated by a voice that parodies the instructional video genre itself.