How do you take a potentially complex product and make it approachable to K-12 teachers who are often intimidated by new technology? Put it in a classroom setting, show it in use, and let a smart, compelling student talk about the features and benefits. Throw in a little bit of 11-year old sass and there you have it.

While developing the new SicolaMartin brand, we developed several short animation tests to see how we might bring the new look and feel to life.

When First American wanted to launch their new company, CoreLogic, they needed a visual punch that would capture the world’s attention. We delivered with a launch video that announced the news, brought the new company’s visual identity to life, and started them down the road toward global recognition.

Virtualization. For even the most tech-savvy IT person, it’s a theory that can be confusing. That’s why, when Dell wanted to create a series of videos that channel partners could use to talk to end customers about virtualization, they turned to us for a compelling solution. Eight videos later, we helped them make a complex idea compelling.

View the entire series
Dell TechTwo: Virtualization and the SMB: Not Just for the Big Guys
Virtualization and the SMB: Boosting Performance and Productivity
Virtualization and the SMB: Protect and Secure Your Business
Virtualization and the SMB: Keeping Your Business Up and Running
Virtualization Improves Performance
Virtualization Reduces the Impact of Data Disasters
Virtualization Reduces Cost
Virtualization Makes Business More Efficient

Dell had an interesting situation. When their sales reps were promoting flat screen monitors to clients, they tended to overlook the most obvious answer…that being a Dell. This in-your-face (and in your chair) seat drop was a gentle reminder about keeping the sales at home.

Our creativity is now running wild at:

206 E. 9th Street, Suite 1800
Austin, TX 78701
512.343.0264

So stop on by…we’d love to show you around!

For many retail grocers, McLane is the supply chain advantage in action. But what exactly does that look like? The short answer can be found in our :30 video. It gives a quick glimpse of McLane’s entire grocery supply chain solution–covering everything from their industry expertise and friendly drivers to their modern distribution centers and innovative technology.

How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together.

Increasingly aggressive in the monitor market, Samsung asked SicolaMartin to launch its new XL2370 monitor, featuring LED technology. We created a multi-channel campaign — online, print, and broadcast — that touted the monitor’s thinness, extraordinary image depth, dynamic contrast ratio, and its eco-friendly LED.

Dell’s suite of professional mobility support services, part of Dell ProSupport, is both extensive and complex. The company asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation. Our solution was to create a highly-engaging animated piece driven by text, graphics and icons, narrated by a voice that parodies the instructional video genre itself.

Tasked with creating point-of-sale, billboard and radio we were able to allow our football-fanatic side show through and assemble creative that will help drive sales (and traffic) to Winn-Dixie stores from Baton Rouge to Meridian.

NetSpend Visa Prepaid debit cards are perfect for those who don’t want to tackle opening up checking accounts. With no credit check, no overdraft fees and no interest charges – we’re sure people will be scoring many of these cards in the months to come.

We’re hoping next year we convince NetSpend that perhaps a UT/NetSpend/Visa prepaid debt card is necessary for all of those incoming freshmen. Hook ‘em!

We created this :45 second tradeshow loop for the Vantix booth at the 3PL Summit.

When the Austin Children’s Shelter had the opportunity for some free airtime, they wanted to make the most of it. This charming PSA was developed by SicolaMartin and Shiny Object to stop viewers in their tracks and share one child’s story of how the Austin Children’s Shelter changed their life. They key idea? It’s not only the big things the shelter does that matter—it’s how they provide life’s everyday “miracles”, too.

Samsung has been a dominant player in the display market for years. While competitors offer 5-7 models, Samsung has dozens for every form and function. But that’s not their whole story. They also have extensive lines of cutting-edge notebooks, projectors and printers as well.

To get the word out, Samsung first wanted to recruit new channel partners to help them tell the Samsung story. So we created this colorful campaign to hit these prospective partners right where it counts most—their bottom line.