How do you make a campaign about data center RISC migration engaging and fun? That was the assignment Dell gave us. Our solution: an interactive, peripatetic penguin (standing in for Tux, the Linux mascot), an iceberg, and messaging and an offer that ties it all together.

Dell’s suite of professional mobility support services, part of Dell ProSupport, is both extensive and complex. The company asked us to produce a video that explained these solutions, but they wanted something more than a traditional industrial video or PowerPoint presentation. Our solution was to create a highly-engaging animated piece driven by text, graphics and icons, narrated by a voice that parodies the instructional video genre itself.

Samsung has been a dominant player in the display market for years. While competitors offer 5-7 models, Samsung has dozens for every form and function. But that’s not their whole story. They also have extensive lines of cutting-edge notebooks, projectors and printers as well.

To get the word out, Samsung first wanted to recruit new channel partners to help them tell the Samsung story. So we created this colorful campaign to hit these prospective partners right where it counts most—their bottom line.

First, launch a site that met their immediate goals and was built on an open source CMS framework that would allow them to take advantage of today’s social media applications and functionality, while also allowing them to easily update and add content themselves. Second, re-launch a fully realized community site with users, forums and other features around the start of Q3. www.bcrc.org

For digital content creators, engineers, and other workstation users looking to blow the doors off a design, ATI FirePro™ 3D graphic accelerators let them take it all to the edge. With vibrant, engaging images that spoke directly to our audiences, this campaign got the word out with print ads, posters, and a dynamic landing page.

Virtualization. It’s a hot topic, but one with complex features and benefits that often need explaining. Take live migration, for example. One of virtualization’s key capabilities, it isn’t easily understood. That’s why we created a digestible demo that showed how AMD makes the process of live migration simpler, safer, and easier.

We created this online campaign to help RetailMeNot.com reach consumers who love to shop online and save money, too. With these Web banners, consumers know where to find more styles, more stores, and more online coupons. So, now, before consumers shop online, they know the first place to go is RetailMeNot.com.

Sybase has a significant presence in capital markets. Every day, their software powers tens of millions of trades and their customer list is a “who’s who” of the industry. They wanted a campaign that reminded traders, risk managers, compliance officers and others just how essential Sybase is to their daily success. Based on the results, it did just that.

We’re honored that our Sybase online and outdoor campaigns were featured in BtoB Magazine’s Best of 2009 issue.

In their role as a responsible global citizen, McLane created an environmental initiative called the Green Advantage. Based on lowering truck speeds on highways, recycling water and installing fluorescent lighting in distribution centers, and more, it was a program they wanted to promote both internally and externally. This online creative got the word out.

Sybase wanted to send holiday greetings to all its customers and partners around the world. They asked that it not “feel like marketing,” yet still promote their innovative products and services. So we created this engaging animated greeting that could be customized and emailed to customers around the world.