SicolaMartin» Brand ID

SicolaMartin Brand Identity

Rosenquist Josh — Mon, 20 Dec 2010 17:56:16 +0000

Remember the old story of the cobbler’s children having no shoes? Well, in 2010, SicolaMartin realized that while we focused a lot of time on our clients brands, we had not updated our own brand to reflect the evolution of the agency. With the move into a new space and the launch of a new agency value proposition, we saw an opportunity to update our visual identity in a way that reflects the culture that has been a hallmark of our shop for many years. The new look incorporates colorful elements that represent the “Martian” culture of SicolaMartin – a fun, creative and unique way of looking at the world that focuses employees on taking their work seriously without taking themselves too seriously.

BCRC Brand Identity

Wood Chris — Tue, 17 Feb 2009 23:18:49 +0000

SicolaMartin was thrilled to create a fresh, new look and feel for the BCRC—from their pink and gold color palette to their lotus flower logo. In addition, we look forward to designing engaging invitations for their fund-raising events, such as the Champagne Brunch, each year.

Mama Fu’s Brand Identity

Wood Chris — Fri, 21 Nov 2008 15:32:37 +0000

At Mama Fu’s, diners can choose from great Chinese, Japanese, Korean, Thai and Vietnamese food in an inviting, high-energy setting. From the menus and signage to positioning and messaging, we created a consistent, impactful and engaging brand ID for the national chain restaurant. Our creative efforts help make sure consumers walk out of Mama Fu’s happier than when they walked in.

McLane Brand Identity

Wood Chris — Thu, 03 Jul 2008 17:09:30 +0000

What do you do when you’re a $28 billion dollar company whose powerful story is not being accurately told? McLane wanted to reinvigorate their brand and clearly communicate what they stand for, how they are different than their competitors, and why the value they offer customers is unmatched. It was a brand ID overhaul, and lots of fun, to boot.

Opalis Brand Identity

Wood Chris — Thu, 03 Nov 2005 17:30:30 +0000

Opalis boasts a customer base of Fortune 500 companies, but the company lacked a marketing presence that positioned them as a true leader. So we designed a new look and feel that created a more sophisticated, substantial image for them as an expert provider of datacenter automation solutions.

Quark Brand Identity

Wood Chris — Sun, 23 Oct 2005 19:30:02 +0000

From quirky icons and powerful colors to unique models and a new and improved logo, we overhauled the Quark brand to bring it not only up-to-date, but help it appeal to their target audience—people who design for a living.

Freescale Brand Identity

Wood Chris — Sat, 03 Apr 2004 20:48:00 +0000

When Freescale was launched, they wanted to show that they had decades of experience, but the youthful, high-octane spirit of a startup. Just as the company name implies, we created a brand identity that signifies upward and forward progress. A brand that conveys a feeling of acceleration and momentum. A brand that shakes up a staid industry and gets people talking.

Mission accomplished.