After years of successfully employing a direct sales model, Dell wanted to reinvigorate their global channel business. They needed an agency to tell a compelling story to their channel partners and their customers about Dell’s award-winning business solutions. That’s right up our alley. And by collaborating with our network of partner agencies around the world, we’re able to create compelling campaigns that drive results in every region Dell does business. And that’s everywhere.

In addition to several names, they targeted several audiences—from large enterprise, to small and medium businesses to business professionals. How do you make such a complicated story easy to understand? SicolaMartin had the answer.

First, we recommended a new company name to encompass all of their brands—QuantumDigital. Then, we created new positioning and messaging, developed a new company logo and tagline, and designed a new brand identity system including collateral, HTML templates and Web design recommendations.

As Novell’s worldwide agency of record, we worked extensively on reshaping both its corporate and product marketing strategies. We used a combination of marketing, design, advertising and interactive services to create a highly successful branding campaign that helped establish Novell as the leader of Net services software.

Tasked with not only establishing recognition of the Blu-ray brand name as a “cool” brand, but also positioning it as a revolutionary, new technology (as opposed to the incremental technology of its main competitor, HD-DVD), we created a comprehensive TV, print and online campaign that launched in June 2006. By the summer of 2008, the battle was over. HD-DVD had called it quits, leaving Blu-ray Disc as the sole high-definition DVD format.

We’re proud to say we played a part in their success.

Looking to explore new markets and increase their brand awareness, First American wanted an agency that could get people to sit up and take notice. They wanted a strategic partner that could understand their business, their marketplace, and their technology offerings and services at a deep level. That’s where we shine.

We work closely with First American Spatial Solutions, Tax and Service & Default divisions to turn complex business and technology marketing challenges into relevant and actionable strategies and tactics. Through everything from a new brand identity and virtual tour to comprehensive marketing, advertising and media campaigns, we’re helping First American gain some powerful momentum.

The national chain restaurant wanted an agency with the experience and know-how to develop its brand personality. It needed to reach a wide range of potential customers. Of course, when it comes to great food and fun, we know just what to do. SicolaMartin created an appetizing brand that captures the essence of Mama Fu’s—fresh, delicious Asian food in a friendly atmosphere.

That sounded perfect to us. In the past four years, we’ve helped Sybase to develop corporate and product positioning, brand identity and refined their vision to clearly articulate the new direction of the company. Through comprehensive, global integrated marketing plans and campaigns, we’ve helped Sybase to build a strong brand image throughout the world that is helping them serve a rapidly growing base of new customers and drive yearly revenues well past the billion-dollar mark.

Because of our extensive experience in targeting IT professionals, key business users and technology consumers, Samsung asked SicolaMartin to create a wide variety of marketing to reach all these audiences.