In addition to several names, they targeted several audiences—from large enterprise, to small and medium businesses to business professionals. How do you make such a complicated story easy to understand? SicolaMartin had the answer.

First, we recommended a new company name to encompass all of their brands—QuantumDigital. Then, we created new positioning and messaging, developed a new company logo and tagline, and designed a new brand identity system including collateral, HTML templates and Web design recommendations.

As Novell’s worldwide agency of record, we worked extensively on reshaping both its corporate and product marketing strategies. We used a combination of marketing, design, advertising and interactive services to create a highly successful branding campaign that helped establish Novell as the leader of Net services software.

Tasked with not only establishing recognition of the Blu-ray brand name as a “cool” brand, but also positioning it as a revolutionary, new technology (as opposed to the incremental technology of its main competitor, HD-DVD), we created a comprehensive TV, print and online campaign that launched in June 2006. By the summer of 2008, the battle was over. HD-DVD had called it quits, leaving Blu-ray Disc as the sole high-definition DVD format.

We’re proud to say we played a part in their success.

The national chain restaurant wanted an agency with the experience and know-how to develop its brand personality. It needed to reach a wide range of potential customers. Of course, when it comes to great food and fun, we know just what to do. SicolaMartin created an appetizing brand that captures the essence of Mama Fu’s—fresh, delicious Asian food in a friendly atmosphere.

Because of our extensive experience in targeting IT professionals, key business users and technology consumers, Samsung asked SicolaMartin to create a wide variety of marketing to reach all these audiences.