It all started about two months after Christmas. One night, I found myself tossing and turning—my head was spinning. Unsure if I was dreaming or awake, I couldn’t get away from it. All I could think about was my iPhone. In my head I was exploring apps that could help me find places to eat, [...]
Written by Wood Chris on February 10th, 2009
As marketers, we are constantly asking ourselves what kinds of messages will compel consumers into action in these challenging times.
Written by McKinnon Diane on February 9th, 2009
That is what happened when a Motrin ad campaign blatantly said that baby slings are painful and portrayed that being a mom is a burden that gives you a headache.
Written by Blanco-Adams Cristina on January 26th, 2009
Where can you see a live taping of Jeopardy, ogle decked-out cars, play Guitar Hero, get a massage, play the drums, and get your picture taken with former NFL greats, all while discovering the latest and greatest in technology? On the convention floor at the annual Consumer Electronics Show in Las Vegas.
Written by Vassberg Alan on January 20th, 2009
Every December, SicolaMartin employees cast their votes for the esteemed and aptly titled 3 I’d Martian Award. This honor is presented to an employee who displays innovation, inspiration, and initiative in their work. The recipient of the Three I’d Martian Award receives $2,500 to spend on a vacation of their choice and an extra week of vacation time in which to spend it.
Written by Coker Sarah on January 16th, 2009
I know, I know. We are all supposed to be knee-deep in Prozac and HydroxyCut now that it’s January. News is bad. Never been this bad. Never seen anything like this before. Not since the Great Depression. Worst ever.
Written by McKinnon Diane on January 16th, 2009
I’ve never been one of those people who really got in to video games (with the exception of a little Pac-Man “back in the day”), but now I have to come clean. I officially have a problem. It’s called the Wii, and I’ve recently become an addict. Who would have thought that I’d find myself [...]
Written by Cox Cherie on October 24th, 2008
We are in a world where the channels to reach consumers keep growing and changing as manufacturers race to deliver the next “must-have” device. You just have to look around to see the ubiquity of mobile devices: whether it’s the teenager text-messaging her friends at the mall, the road-warrior checking email on his smartphone or the baby-boomer updating his retirement portfolio on his BlackBerry, one thing is clear: content is no longer static. It is positively liquid.
Written by McKinnon Diane on September 6th, 2008
When it comes to information, delayed access to data is no longer acceptable. People want what they want…and they want it now. And with tens of millions of people projected to “go mobile” by 2008, companies everywhere are feeling the pressure to deliver vital information and services in an “always on” world.
But the real surprise [...]
Written by SicolaMartin on August 25th, 2008
“…park’s closed. The moose out front shoulda told ya.”
Not only is it one of the greatest movie quotes of all time, it also sums up less-than-stellar vacations for more than one SicolaMartian. When it comes to terrible trips, we’ve had some doozies.
Nada: “Attempting to go to Little Corn Island on the eastern side of Nicaragua.”
Editor’s [...]
Written by Wood Chris on July 9th, 2008
Marketers know that consumers are most loyal to the brands they feel connected to. Whether it’s a nostalgic association with Coca Cola, a can’t-live-without-it need for your iPod or an intense devotion to your favorite sports team (Hook ‘Em!), successful brands have become woven into the fabric of our lives. But what happens when the [...]
Written by Franklin Katherine on April 3rd, 2008
These days, when you’re talking media, the buzzword is “engagement.” How do we use traditional vehicles in non-traditional ways to grab the attention of a jaded audience? Or better yet, how do we simply create unique ways to reach the masses? In most cases, the solution ends up being out-of-home advertising.
Marketers have always strived to [...]
Written by Blanco-Adams Cristina on March 2nd, 2008
