I admit it. When I first saw a TV spot promoting Hyundai’s Assurance program, I thought–”now here’s a company that’s doing it right.” It felt genuine, that as a company, Hyundai was really thinking about the economy and the predicament most Americans are facing. I thought it was a fresh, different way to appeal to their audience.
Written by Blanco-Adams Cristina on July 16th, 2009
Written by sicolamartin on July 9th, 2009
Have you seen the new Bing commercials? If you haven’t, it is Microsoft’s latest search engine product. Bing is described as the “new, user-friendly decision engine that offers consumers a better organized search experience with easy access to relevant content.”
Written by sicolamartin on July 9th, 2009
TV lost an icon this week. For more than a decade, you couldn’t miss the famous pitchman Billy Mays, who passed away suddenly at 50. Appearing in countless infomercials—with his dyed-black beard and loud voice shouting catchphrases like “Kaa-Boom! And the stain is gone!”—Mr. Mays sold TV viewers everything from Flies Away to the Awesome Auger to Mighty Putty.
Written by Wood Chris on July 2nd, 2009
This year, SicolaMartin held a Father’s Day mix-and-match, name-the-Dad contest. Can you tell which Dad belongs to which employee? We couldn’t either. But it was a fun time had by all, complete with a smattering of Doritos and Dad-beer (Pearl, Lone Star and Pabst Blue Ribbon tall boys).
Written by Wood Chris on June 19th, 2009
Are you tweeting or LinkedIn? Are you getting face time on Facebook, or are you still a MySpacer? Do you Digg it or podcast? No longer simply the playthings of over-communicative, self-obsessed teenagers, social media has made its way to the boardroom. And as this technology has been quickly and widely adapted, it’s sometimes difficult to know where the lines are, because the standards for their use are constantly evolving just as they do.
Written by George Nancy on June 5th, 2009
So where are the younger eyeballs going? Digital media.
Written by SicolaMartin on May 28th, 2009
This Twitter thing is really taking off.
Written by SicolaMartin on May 21st, 2009
In the era of financial meltdown, “staycations,” slashed budgets and cost-cutting on all sides of the marketing ecosystem, what is the value of business travel? No one will dispute the importance of face time with clients, but how do we make good business decisions that balance budgets with relationship-building? For small- to medium-sized agencies, this is a real issue. Unless you are building a purely local business, you probably have clients all over the country–if not the world.
Written by McKinnon Diane on May 14th, 2009
Let me establish right off the bat that I’m not trying to argue the importance of social media. But what I will argue is that, with the deluge of digital outlets, it’s more important than ever that companies have a strategy to push content into these online properties. If you buy into the hype, you’ll wind up simply fragmenting your message in multiple places, only to be lost in the homogeneous land of web static.
Written by Scott Oliphant on May 6th, 2009
While staying with his Grandma and Grandpa a few months ago, my son, 3, was treated to his first trip to Chuck E. Cheese’s. And he loved it. I don’t know exactly what he liked so much, specifically, since I wasn’t there. But he was so enamored by the experience that, even months after his only visit, he was still playing with the branded game tokens and the Chuck E. Cheese’s plastic cups he kept. And pretty regularly, he would say, “I want to go to Chucky Cheese.”
Written by SicolaMartin on May 1st, 2009
