When most people think about the advertising industry, they usually think of A&E’s “Mad Men.” They think of gorgeous, well-dressed men and women sipping fine bourbon and chain-smoking cigarettes during lunch. A documentary about the advertising business, Art & Copy, will hopefully change that.
Filmmaker Doug Pray focuses on some of the free-spirited advertising moguls of [...]
Written by Hammonds Oen on March 25th, 2010
On Saturday, February 20, an enthusiastic group of Sicola Martians came together at the Tony Burger Center for Marathon Kids, as thousands of elementary school students completed the final mile of a 26.2-mile marathon. Most adults can’t fathom completing a marathon, but these kids did it in spectacular fashion–and we were there to cheer them [...]
Written by Franklin Katherine on March 18th, 2010
Agency CEO Empowers Next Generation with Cherie Cox at Helm
As marketing and advertising agency SicolaMartin enters its 25th year, founder and CEO Steve Martin today announced that he will be stepping down as CEO but will remain at the agency as non-executive Chairman, working on special assignments and serving as a senior advisor. He [...]
Written by McKinnon Diane on March 16th, 2010
I read a great article the other day about how Hyundai is becoming a major player in the auto industry. They are rapidly gaining market share and outselling their Asian rivals and U.S. competitors by a wide margin.
The catalyst for their progress is coming from the strong leadership by Chairman Mong-Koo Chung. He altered the [...]
Written by Norton Mark on March 12th, 2010
Well, now I have your attention, right? No, we haven’t started posting personal ads on our site. But there has definitely been some soul-searching happening at SicolaMartin leading up to our 25th anniversary in 2010.
It actually began more than a year ago, even before the full impact of the global recession was felt across our [...]
Written by McKinnon Diane on March 4th, 2010
Last month, SicolaMartin attended the annual Association of Kentucky Fried Chicken Franchises (AKFCF) Trade Show in Las Vegas with our client, McLane. This year’s event was themed, “A Modern Renaissance: Shaping Our Future” and featured keynote speakers, seminars, and a franchisee-exclusive concert by John Fogerty.
Over the years, we’ve found that the McLane booth is always [...]
Written by SicolaMartin on March 4th, 2010
It’s a once in a lifetime party.
Written by SicolaMartin on February 26th, 2010
There’s no denying it. As an agency, Wieden+Kennedy is brilliant. And don’t get me wrong. I think their new Old Spice campaign is hilarious. And I’m not the only one. To quote fellow Martian Sarah Coker’s Facebook status, “Dear Wieden+Kennedy, your Old Spice ‘man on a horse’ campaign makes me laugh so hard I herniate [...]
Written by Simchak Paula on February 18th, 2010
Every time the big game comes around, I can’t help but think of my Dad’s ten-second Ryder Truck Super Bowl spot.
I might be rationalizing a slew of character flaws and a couple decades of bad decisions here, but it was probably inevitable that I wound up in the advertising business: my father was a Mad [...]
Written by SicolaMartin on February 11th, 2010
Written by George Nancy on February 8th, 2010
No, this is not another plea for the beleaguered nation (although feel free to help). This is the sea change that will make the wallet you tooled in leather arts & crafts at camp obsolete, once and for all.
Our phones are now truly the exoskeleton that holds up our daily lives. There is now almost [...]
Written by McKinnon Diane on February 1st, 2010
After a memorable decade at the Omni building at 7th and Brazos in downtown Austin, SicolaMartin just moved to the Capitol Tower, on 9th and San Jacinto. Google Maps tells me the distance between these buildings is roughly 0.2 miles, or just around 1,000 feet.
But looking out the window from our new digs, it actually [...]
Written by SicolaMartin on January 28th, 2010
