I’m a huge fan of music and art, probably because they have so many things in common. Whether using pictures, sounds or words, both can create an image, change an attitude or offer inspiration. What’s more, in both genres, it’s really hard to create a big hit—and even harder to create something timeless.
Written by Wood Chris on November 4th, 2010
“AdKeeper, an ad-technology company that looks to make Internet advertising as easy to “clip” as magazine ads. Clicking on these allows users to return to the ads later on the AdKeeper Web site”.
The question here should not just be would an internet user actually save banner ads to view later, but what information will be [...]
Written by sicolamartin on October 13th, 2010
Did you know that airline tickets are cheapest on Tuesdays? Or that if you need to buy a swimsuit, you should do it on a Sunday? Or that if you’re considering a new gas grill, it might be worth waiting until winter?
Savings.com’s “When Are the Best Times to Buy” infographic breaks down the ideal days, [...]
Written by Hammonds Oen on October 5th, 2010
Interesting article about the difference between users spending time on the Web and spending time on the Internet.
Wired Article
Written by Simchak Paula on October 4th, 2010
What do consumers really think of advertising online? According to a study conducted by Data & Management Counsel Inc. consumers don’t seem to mind ads targeted to their likes, ads with photos, sponsored ads in search results, banners with functionality and the ability to share on Facebook or e-mail to a friend. In my opinion, [...]
Written by sicolamartin on October 4th, 2010
AOL plans to reinvent the web as a branding environment. The nick-named Project Devil will include new ad units that are more editorial in nature so that it’s hard to tell what is content vs. advertising. This is something that we are seeing more in the media community across the board, but it will be [...]
Written by sicolamartin on October 1st, 2010
Interesting use of the tweet – celebrities agreeing to meet fans in return for cash contributions to charity programs such as a Haitian orphanage in Bonneau. This auction is running on eBay and so far has raised $215,000. Check out the details.
WSJ Article
Written by Simchak Paula on October 1st, 2010
Samsung does a really good job of creating some innovative viral campaigns using YouTube.
Video #1
Video #2
Written by Wood Chris on October 1st, 2010
Paula Scher has been working for some time on a series of large-scale map paintings and prints. Under the auspices of New York’s Department of Cultural Affairs Percent for Art program, which funds artists to create permanent public artworks in municipal buildings and spaces, Scher was commissioned to create the murals for the two schools [...]
Written by Wood Chris on September 30th, 2010
We are excited and honored in being selected as one of the top 30 agencies to work for in the nation. Check out our featured profile. As always, I’m very proud to be a Martian!
SicolaMartin Article
Larger Ad Age Article
Written by Cox Cherie on September 21st, 2010
As the Gowalla/Foursquare (and now Facebook) battle rages on in pursuit of geo-location app dominance, what is truly exciting is looking at how this type of technology can be utilized in other social-based applications.
Written by Norton Mark on August 27th, 2010
With all the noise around the iPad, Adobe, iAd and Google, what is the meaning and impact of Apple becoming the world’s most valuable technology company? It appears that in gaining that lofty position, Apple may have lost a little of its soul.
Now there is simply no arguing that fact that Apple’s product design has [...]
Written by McKinnon Diane on June 24th, 2010
