As the Gowalla/Foursquare (and now Facebook) battle rages on in pursuit of geo-location app dominance, what is truly exciting is looking at how this type of technology can be utilized in other social-based applications.
Written by Mark Norton on August 27th, 2010
With all the noise around the iPad, Adobe, iAd and Google, what is the meaning and impact of Apple becoming the world’s most valuable technology company? It appears that in gaining that lofty position, Apple may have lost a little of its soul.
Now there is simply no arguing that fact that Apple’s product design has [...]
Written by Diane McKinnon on June 24th, 2010
I’ve sat on this thought for weeks because I wasn’t sure if the world really needed another commentary on Tony Hayward… but I need to get this off my chest. Are you kidding me??
I was as shocked and saddened as everyone when I first heard of the BP explosion. 11 men lost their lives and [...]
Written by Kelli Huff on June 17th, 2010
Hello again. If you’re new to my blog postings (all two of them!), may I suggest you take a couple minutes and check out Part 1 of this topic exploration on corporate culture. In it, I talk about what culture is and suggest ways to help define your company story. It sets this post up [...]
Written by Kelli Huff on June 7th, 2010
I’m HR and so I tend to talk a lot. Communication is a big part of what I do and knowing how to best communicate in a given situation is key. And although most of my conversations are done one-on-one (how I like it), I had an opportunity recently to share our company story with [...]
Written by Kelli Huff on June 2nd, 2010
It amazes me how often I read marketing materials and come away with no clear understanding of who the company is, what they do, or more importantly, why I should care. Admittedly, SicolaMartin often works with technology companies with highly complex products, so maybe it isn’t surprising that I occasionally get lost. I’m not the [...]
Written by Alan Vassberg on May 26th, 2010
Written by Alison Brehme on May 25th, 2010
At approximately 11:02 last night I said, “Rita (I call myself Rita…no I don’t. Just kidding) you’ve got to just get on the bus and do it. No more ‘I wanna ride the bus someday,’ tomorrow is your day. Look up the schedule and ride.”
So this morning at 7:30, as I was listing reasons NOT [...]
Written by Sarah Coker on May 11th, 2010
For the past 10 years, BP has positioned themselves as a “green” company — complete with the tagline, authored by Ogilvy, “Beyond Petroleum” — and a friendly-looking green logo, which could be described as a hybrid between a shining sun and a flower. And as today’s Washington Post notes, in the wake of potentially the worst oil spill in US history, they’re now faced with a daunting public relations problem.
Written by John Long on May 6th, 2010
The discussion about some type of professional accreditation/certification for designers has been ongoing since the mid-90s. The advent of the computer and intuitive design software has created an influx of untrained, low-cost “desktop publishers” that are creating unsatisfactory (this is the most professional descriptor I can come up with) work in all areas of design. But until now, we’ve relied on design schools to weed out those who probably should be doing something else.
Written by Oen Hammonds on April 29th, 2010
The NY Times reports that a federal agency is undertaking an effort to school youngsters in the ways of Madison Avenue. The initiative seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop [...]
Written by Diane McKinnon on April 27th, 2010
Queen encouraged it, and here at SicolaMartin, we challenge people to do it, too. It’s called the Austin Commuter Challenge, and working with Bicycle Sport Shop and the City of Austin, we’re making it happen.
What is the Austin Commuter Challenge? It’s a way to encourage individuals, groups or families to drive less and bike more. [...]
Written by Chris Wood on April 26th, 2010
