It is January—and that means CES! It’s time for those of us with a passion for the latest gadgets and gizmos to get excited. If I weren’t in the marketing business, I’d be interested in going to CES regardless. But as a marketer, CES can provide insight into future trends that will affect us this [...]
Written by Vassberg Alan on January 6th, 2012
Apparently my computer is telling me to get off my duff and get healthy. Thanks. Thanks a lot. The thing is, I agree with my computer. At least I do in this case. New Year’s resolutions and all, right? What I am not in agreement with is some of the other behavioral ad targeting that [...]
Written by McKinnon Diane on January 6th, 2012
Y&R Aligns Its Technology and Business-to-Business Agencies
to Form Specialized Integrated Network
David Sable, Global CEO of Y&R, announced today that Y&R is launching a new global technology marketing practice named Tech.YR. By aligning seven Y&R companies that focus on technology and telecommunications — Banner in London, SicolaMartin in Texas, Y&R Business Communications Geneva, Y&R Singapore, [...]
Written by McKinnon Diane on December 22nd, 2011
Austin-based advertising and marketing agency, SicolaMartin, announces the promotion of several employees in the areas of account service, finance and creative.
Paula Simchak has been promoted to Creative Director. Formerly Associate Creative Director/Sr. Writer, Simchak has been with SicolaMartin for 10+ years, working on a variety of accounts, such as AMD, CoreLogic, Dell, St. David’s HealthCare, [...]
Written by Rickard Brooke on May 25th, 2011
Austin, Texas (May 11, 2011) – Austin-based advertising and marketing agency SicolaMartin recently received two Internet Advertising Awards at the Internet Advertising Competition. The Internet Advertising Competition (IAC) is produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising.
Best [...]
Written by Rickard Brooke on May 11th, 2011
Austin-based advertising and marketing agency, SicolaMartin, has added to its expertise with recent hires in the areas of account service, business development, creative, digital strategy and media.
Jason McQueen has been hired as Director of Media Services. McQueen joins SicolaMartin after spending three years as Vice President, Media Director of Virilion—where he helped clients leverage new [...]
Written by Rickard Brooke on May 6th, 2011
Shift in Management Adapts to Agency Growth
Austin-based advertising and marketing agency, SicolaMartin, recently announced a new lineup within the agency’s leadership team. The 50-person agency, a part of Young & Rubicam Brands, represents businesses in the technology, B2B and consumer categories including AMD, CoreLogic, Dell, McLane, St. David’s HealthCare and Sybase.
The reorganization includes the promotion [...]
Written by McKinnon Diane on April 26th, 2011
Austin Advertising Agency Makes the List Again
(April 15, 2011) Austin-based advertising and marketing agency, SicolaMartin, was recently named #13 on the list of top small employers in the Best Companies to Work for in Texas. The awards program was created in 2006 and is a project of Texas Monthly, the Texas Association of Business (TAB), [...]
Written by McKinnon Diane on April 15th, 2011
I read an article recently about a study that says 80% of children under the age of five use the Internet weekly. I couldn’t believe it. I mean, that’s crazy, right? Toddlers aren’t on the computer. They’re learning how to walk and talk. Using their imagination and fighting over toys. Playing outside and taking naps [...]
Written by Huff Kelli on March 31st, 2011
Agency Opens Doors for Luncheon and Talk by John Gerzema
AUSTIN, TX, March 9, 2011– SicolaMartin, Austin-based marketing and advertising agency, announced today that they will be hosting a pre-SXSW event on March 11 at their Austin offices at 206 E. 9th Street, Suite 1800.
The festivities will begin at 12:30pm with a casual lunch accompanied by [...]
Written by McKinnon Diane on March 9th, 2011
Work for clients Dell, CoreLogic and agency brand identity is recognized in local and international competitions
Austin, TX, February 16, 2011 – SicolaMartin, a leader in technology and business-to-business advertising and marketing, has won recognition in two awards competitions. The agency took gold in the Austin Advertising Federation Addys awards, and took two Gold and two [...]
Written by McKinnon Diane on February 16th, 2011
OK, Gain. I’ve got a bone to pick with you.
I’m a Tide girl. I’ve always been a Tide girl. Since the day my mom said, “You’re old enough to do your own laundry. But here’s a hint. Separate the darks and the lights. Red in their own pile.” I’m not sure why, but laundry detergent has always been one of the few products in which I am brand loyal (seeing as how the others are dishwasher detergent, toothpaste and toilet paper, it must be a hygiene thing).
Written by Simchak Paula on February 14th, 2011
