“AdKeeper, an ad-technology company that looks to make Internet advertising as easy to “clip” as magazine ads. Clicking on these allows users to return to the ads later on the AdKeeper Web site”.
The question here should not just be would an internet user actually save banner ads to view later, but what information will be [...]
What do consumers really think of advertising online? According to a study conducted by Data & Management Counsel Inc. consumers don’t seem to mind ads targeted to their likes, ads with photos, sponsored ads in search results, banners with functionality and the ability to share on Facebook or e-mail to a friend. In my opinion, [...]
AOL plans to reinvent the web as a branding environment. The nick-named Project Devil will include new ad units that are more editorial in nature so that it’s hard to tell what is content vs. advertising. This is something that we are seeing more in the media community across the board, but it will be [...]
Here’s an ad that arrived on my doorstep recently.
Although I could write about many of the media-related topics and trends in the industry, I would like instead to take this opportunity to pay tribute to a fellow department in the advertising world: account service.
Have you seen the new Bing commercials? If you haven’t, it is Microsoft’s latest search engine product. Bing is described as the “new, user-friendly decision engine that offers consumers a better organized search experience with easy access to relevant content.”
Well, it’s officially summer. That means a fresh crop of college graduates are now looking for that perfect job. And the most important thing on his or her resume is an internship. Without one, the chances are slim they’ll land that coveted position.
Maybe they’ll get lucky—like I did—skip the whole process and get hired wherever [...]
