Paula Simchak | Creative Director

It’s from the Latin root of “illiterate” »

OK, Gain. I’ve got a bone to pick with you.

I’m a Tide girl. I’ve always been a Tide girl. Since the day my mom said, “You’re old enough to do your own laundry. But here’s a hint. Separate the darks and the lights. Red in their own pile.” I’m not sure why, but laundry detergent has always been one of the few products in which I am brand loyal (seeing as how the others are dishwasher detergent, toothpaste and toilet paper, it must be a hygiene thing).

The Web is Dead »

Interesting article about the difference between users spending time on the Web and spending time on the Internet.
Wired Article

Celebrity Tweets »

Interesting use of the tweet – celebrities agreeing to meet fans in return for cash contributions to charity programs such as a Haitian orphanage in Bonneau. This auction is running on eBay and so far has raised $215,000. Check out the details.
WSJ Article

The Good “Old Spice” Days »

There’s no denying it. As an agency, Wieden+Kennedy is brilliant. And don’t get me wrong. I think their new Old Spice campaign is hilarious. And I’m not the only one. To quote fellow Martian Sarah Coker’s Facebook status, “Dear Wieden+Kennedy, your Old Spice ‘man on a horse’ campaign makes me laugh so hard I herniate [...]

Pester Power »

Quick question for you. Can you quote, verbatim, any commercial that you’ve seen on TV? Even if you’ve seen it 5 times? Probably not. As such, that might lead some people to believe that advertising doesn’t work. And for those Negative Nellies, I have but one thing to say…