Diane McKinnon | EVP Executive Creative Director

Diane comes with more than 20 years of advertising, interactive marketing and design experience. Diane joined the agency in 2002 as Director of Interactive Services. In her current role as EVP Executive Creative Director at SicolaMartin, Diane drives creative and digital strategy for the agency, as well supporting business development. Prior to joining the agency, she worked for software provider Vignette and digital agency Sapient (formerly Human Code) in Austin. Her client experience includes Dell, Sybase, AT&T, BMC Software, AMD, Blu-ray Disc, 3M, HP and VMware.

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Articles by Diane

Twenty fitness trends for 2012. Five immune-boosting super foods. Drop that belly fat now! »

Apparently my computer is telling me to get off my duff and get healthy. Thanks. Thanks a lot. The thing is, I agree with my computer. At least I do in this case. New Year’s resolutions and all, right? What I am not in agreement with is some of the other behavioral ad targeting that [...]
Y&R LAUNCHES NEW GLOBAL TECHNOLOGY MARKETING PRACTICE »

Y&R Aligns Its Technology and Business-to-Business Agencies
to Form Specialized Integrated Network
David Sable, Global CEO of Y&R, announced today that Y&R is launching a new global technology marketing practice named Tech.YR. By aligning seven Y&R companies that focus on technology and telecommunications — Banner in London, SicolaMartin in Texas, Y&R Business Communications Geneva, Y&R Singapore, [...]
SicolaMartin Promotes, Reorganizes Executive Level Staff »

Shift in Management Adapts to Agency Growth
Austin-based advertising and marketing agency, SicolaMartin, recently announced a new lineup within the agency’s leadership team. The 50-person agency, a part of Young & Rubicam Brands, represents businesses in the technology, B2B and consumer categories including AMD, CoreLogic, Dell, McLane, St. David’s HealthCare and Sybase.
The reorganization includes the promotion [...]
SicolaMartin Ranked in Best Companies to Work for in Texas for Sixth Consecutive Year »

Austin Advertising Agency Makes the List Again
(April 15, 2011) Austin-based advertising and marketing agency, SicolaMartin, was recently named #13 on the list of top small employers in the Best Companies to Work for in Texas. The awards program was created in 2006 and is a project of Texas Monthly, the Texas Association of Business (TAB), [...]

SicolaMartin Hosts Pre-SXSW Event »

Agency Opens Doors for Luncheon and Talk by John Gerzema

AUSTIN, TX, March 9, 2011– SicolaMartin, Austin-based marketing and advertising agency, announced today that they will be hosting a pre-SXSW event on March 11 at their Austin offices at 206 E. 9th Street, Suite 1800.

The festivities will begin at 12:30pm with a casual lunch accompanied by [...]
SicolaMartin Wins Gold »

Work for clients Dell, CoreLogic and agency brand identity is recognized in local and international competitions

Austin, TX, February 16, 2011 – SicolaMartin, a leader in technology and business-to-business advertising and marketing, has won recognition in two awards competitions. The agency took gold in the Austin Advertising Federation Addys awards, and took two Gold and two [...]
Is Apple the new Microsoft? »

With all the noise around the iPad, Adobe, iAd and Google, what is the meaning and impact of Apple becoming the world’s most valuable technology company? It appears that in gaining that lofty position, Apple may have lost a little of its soul.
Now there is simply no arguing that fact that Apple’s product design has [...]
Poll: Do you think that “educating” kids about advertising will make them more or less likely to be influenced by commercials and other forms of marketing? »

The NY Times reports that a federal agency is undertaking an effort to school youngsters in the ways of Madison Avenue. The initiative seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop [...]

SicolaMartin’s Steve Martin To Step Down As CEO »

Agency CEO Empowers Next Generation with Cherie Cox at Helm

As marketing and advertising agency SicolaMartin enters its 25th year, founder and CEO Steve Martin today announced that he will be stepping down as CEO but will remain at the agency as non-executive Chairman, working on special assignments and serving as a senior advisor. He [...]
Smart Twenty-Something Seeks Partner for Meaningful Long-term Relationship »

Well, now I have your attention, right? No, we haven’t started posting personal ads on our site. But there has definitely been some soul-searching happening at SicolaMartin leading up to our 25th anniversary in 2010.
It actually began more than a year ago, even before the full impact of the global recession was felt across our [...]
Text “HAITI” to 90999 »

No, this is not another plea for the beleaguered nation (although feel free to help). This is the sea change that will make the wallet you tooled in leather arts & crafts at camp obsolete, once and for all.
Our phones are now truly the exoskeleton that holds up our daily lives. There is now almost [...]
Why I Run (or walk, to be perfectly honest) »

On any given weekend in most cities in America, you will encounter a roadblock. “What’s this?” you might ask. It’s sort of an inconvenience–you may have to go the long way around to get to your favorite brunch place, or have to wait for a while on your way home from church, or even get frustrated as you head in to the office downtown (because obviously that’s not where you want to be on Sunday anyway). And then you see it. The long winding parade of people in matching t-shirts stretched out along a several mile course running or walking, hooting and hollering, waving signs and generally seeming to be having a good time. And then, you realize: it’s a race, a run for a cause.

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