It is January—and that means CES! It’s time for those of us with a passion for the latest gadgets and gizmos to get excited. If I weren’t in the marketing business, I’d be interested in going to CES regardless. But as a marketer, CES can provide insight into future trends that will affect us this [...]
It amazes me how often I read marketing materials and come away with no clear understanding of who the company is, what they do, or more importantly, why I should care. Admittedly, SicolaMartin often works with technology companies with highly complex products, so maybe it isn’t surprising that I occasionally get lost. I’m not the [...]
Earlier this year, Chris Wood wrote an article about his app addiction. Well, I’ve joined the club. I’m now like one of those annoying people who insist on showing you 37 new photos of their pet cat Fluffy every time they see you. Except that for me, it’s all about the iPhone applications. Most of my interactions these days begin with “Hey, let me show you my new favorite iPhone application…” So it should surprise no one who knows me that I’m about to write about iPhone applications again.
I have this wonderful new technology device. It allows me to keep track of the wines I have in my cellar (ok, so it is more of a closet than a cellar). It lets me rate wines that I’ve tried and puts a list of my favorites at my fingertips no matter where I am. No, this wonderful device isn’t my wine journal, which I’ve had for 5 years and in which I’ve made only 3 entries. It is an application on my iPhone.
Consumer confidence is in the toilet. Wall Street is running scared. Marketing budgets – and marketing staff – are being slashed like there’s no tomorrow. It seems like a lot of folks in the marketing world are singing the blues these days.
Where can you see a live taping of Jeopardy, ogle decked-out cars, play Guitar Hero, get a massage, play the drums, and get your picture taken with former NFL greats, all while discovering the latest and greatest in technology? On the convention floor at the annual Consumer Electronics Show in Las Vegas.
