For the past 10 years, BP has positioned themselves as a “green” company — complete with the tagline, authored by Ogilvy, “Beyond Petroleum” — and a friendly-looking green logo, which could be described as a hybrid between a shining sun and a flower. And as today’s Washington Post notes, in the wake of potentially the worst oil spill in US history, they’re now faced with a daunting public relations problem.
Last month, SicolaMartin attended the annual Association of Kentucky Fried Chicken Franchises (AKFCF) Trade Show in Las Vegas with our client, McLane. This year’s event was themed, “A Modern Renaissance: Shaping Our Future” and featured keynote speakers, seminars, and a franchisee-exclusive concert by John Fogerty.
Over the years, we’ve found that the McLane booth is always [...]
It’s a once in a lifetime party.
Every time the big game comes around, I can’t help but think of my Dad’s ten-second Ryder Truck Super Bowl spot.
I might be rationalizing a slew of character flaws and a couple decades of bad decisions here, but it was probably inevitable that I wound up in the advertising business: my father was a Mad [...]
After a memorable decade at the Omni building at 7th and Brazos in downtown Austin, SicolaMartin just moved to the Capitol Tower, on 9th and San Jacinto. Google Maps tells me the distance between these buildings is roughly 0.2 miles, or just around 1,000 feet.
But looking out the window from our new digs, it actually [...]
Marketers have been successfully using AR for a while now.
Lots of people seem to be Tweeting these days, but not many of them are teenagers.
Walt Disney Co., the world’s biggest media company, said third-quarter profit fell 26 percent as the recession cut advertising and theme-park sales. The film studio registered a loss.
Looks that way.
So where are the younger eyeballs going? Digital media.
This Twitter thing is really taking off.
