Print getting a little long in the tooth?
Written on May 28th, 2009 by SicolaMartin
Written on May 28th, 2009 by SicolaMartin
Print is not aging well.
Looks like it is.
Print is not aging well. Or, rather, its readers are aging rapidly.
That’s been suspected and alleged since digital media was born, of course, but the latest round of industrywide research revealed just how much has changed in the past five years.
The average age of magazines’ readers is catching up with the overall population. The median age of adults in the U.S. increased 1.3 years to 45.2 since spring 2004, according to the spring 2009 Mediamark Research report. But adult readers at the nearly 200 publications and publishing groups tracked in both studies saw their median age rise 1.6 years to 44. About 56% of the titles tracked in both years posted age increases higher than the general adult population’s.
So where are the younger eyeballs going? Digital media. Then again, it’s not just print that’s aging.
“All traditional media, mainstream media, are struggling to maintain younger consumers,” Mr. Adgate said. “Even ‘American Idol’ has a median age of 44. It was 32 when it launched.“
Ouch.
Lucy Anderson wrote: That explains why the median age of Burning Man participants is 35. A total shock to me.
Thursday, July 8th 2010 at 10:41 am |Internet Marketing wrote: Will use this information in my site and will give a link back to this page.
Monday, August 8th 2011 at 4:56 pm |