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Ryan wrote: Interesting survey - not at all surprising though. I have colleagues that focus on this type of vehicle almost exclusively and it's been fascinating to the evolution of the strategy. Specifically, the realization that social media is not the end, but rather a means to an end - it took many at Sun to learn and grasp this, but now that they have we're seeing the value and benefit. Good stuff - will be interesting to see this medium continue to evolve and be coupled more with "traditional" forms of marketing.
PS- there is no larger waste of time than Twitter. This will never carry the same impact as blogging, facebook, virtual conferences, etc. Twitter is the one true fad that will be dead within 3-5 years.
Alan Vassberg wrote: Thanks for the comment, Ryan. The great thing with social media is that numbers will ultimately be able to dictate the success or failure of the medium. We have yet to really see how social media will fare under the bright lights of corporate interest and attention. After all, one of the things that makes the blogosphere so compelling is the open, democratic, and largely unfiltered nature of the contributions. I think the long-term question will be how (and if) companies can maintain the spirit of the medium – and keep blogs from being nothing more than just another piece of marcom. Oh, and by the way, I suspect that you are right about Twitter’s long-term place in the grand scheme of corporate communications.
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Ryan wrote: Interesting survey - not at all surprising though. I have colleagues that focus on this type of vehicle almost exclusively and it's been fascinating to the evolution of the strategy. Specifically, the realization that social media is not the end, but rather a means to an end - it took many at Sun to learn and grasp this, but now that they have we're seeing the value and benefit. Good stuff - will be interesting to see this medium continue to evolve and be coupled more with "traditional" forms of marketing. PS- there is no larger waste of time than Twitter. This will never carry the same impact as blogging, facebook, virtual conferences, etc. Twitter is the one true fad that will be dead within 3-5 years.
Monday, July 13th 2009 at 2:07 pm |Alan Vassberg wrote: Thanks for the comment, Ryan. The great thing with social media is that numbers will ultimately be able to dictate the success or failure of the medium. We have yet to really see how social media will fare under the bright lights of corporate interest and attention. After all, one of the things that makes the blogosphere so compelling is the open, democratic, and largely unfiltered nature of the contributions. I think the long-term question will be how (and if) companies can maintain the spirit of the medium – and keep blogs from being nothing more than just another piece of marcom. Oh, and by the way, I suspect that you are right about Twitter’s long-term place in the grand scheme of corporate communications.
Friday, July 17th 2009 at 11:33 am |