Poll: Do you think that “educating” kids about advertising will make them more or less likely to be influenced by commercials and other forms of marketing?
Written on April 27th, 2010 by McKinnon Diane
Written on April 27th, 2010 by McKinnon Diane
The NY Times reports that a federal agency is undertaking an effort to school youngsters in the ways of Madison Avenue. The initiative seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.
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Carl Settles wrote: This is a very vague question. "Educating" kids about advertising? It all hinges on how you go about it. In our program, Media Xperiments, we educate students about all forms of media by encouraging them to be producers rather than consumers. If students can understand that advertising is designed to evoke certain behaviors from them through actually crafting their own messages, it can make a profound difference. It's really a question of media literacy and critical thinking. Not all advertising is inherently bad or good.
Wednesday, April 28th 2010 at 12:26 pm |Chris Wood wrote: Carl, here's a link to the NY Times article that will give you a better understanding of the question. Hope this helps. http://www.nytimes.com/2010/04/27/business/media/27adco.html
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Tuesday, November 22nd 2011 at 3:58 pm |