My Wii Addiction

Written on October 24th, 2008 by Cox Cherie

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Wii!

I’ve never been one of those people who really got in to video games (with the exception of a little Pac-Man “back in the day”), but now I have to come clean. I officially have a problem. It’s called the Wii, and I’ve recently become an addict. Who would have thought that I’d find myself standing in my living room boxing some incredibly tough character on TV with a pair of nunchucks after a long day at the office? Or that I’d be jumping around a virtual tennis court in a volley more intense than any I’ve ever encountered on a real court?

The beauty of the Wii is that it’s a physical game where, if you play hard enough, you can actually get a decent workout while in the comfort of your own home. I know it sounds a bit insane, as I was totally skeptical myself when my husband brought the little box of fun into our house. You truly won’t understand what I’m talking about until you’ve personally given it a shot.

I’ve recently discovered that I’m not alone — the Wii addicts are growing every day. Not only are kids and parents getting in to the games, but just this week one of my clients shared that his 84 year-old mother (who used to be a champion bowler) is loving the Wii because she can play the game without having to pick up an actual bowling ball. How great is it that we finally have a video game that’s closing the generation gap when it comes to entertainment! I guess the agency that came up with the tagline “Wii for Everyone” was right on target.

Cherie Cox, SVP, Managing Partner

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