Lego Now Using Augmented Reality Technology As A Sales Tool
Written on October 23rd, 2009 by SicolaMartin
Written on October 23rd, 2009 by SicolaMartin
The first time I saw it was in a German campaign for Mini, followed by a highly-successful campaign by GE.
It’s nice to see that it’s also being put to practical use. It’s still extremely cool.
(hat tip: American Copywriter.)
