Is Microsoft Shopping Razorfish?
Written on June 29th, 2009 by SicolaMartin
Written on June 29th, 2009 by SicolaMartin
Microsoft
“Microsoft acquired digital ad agency Razorfish two years ago, as part of a $6 billion for parent company aQuantive. The industry has been waiting for Redmond part ways with the ad shop since then.
Now it’s formally on the block: The FT reports that Microsoft (MSFT) has hired Morgan Stanley to hawk Razorfish, and suggests that French ad conglomerate Publicis Groupe could be a buyer. Then again, so could every other big ad holding company, including Omnicom (OMC) and WPP.”
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