Is Microsoft Shopping Razorfish?
Written on June 29th, 2009 by John Long
Written on June 29th, 2009 by John Long
Microsoft
“Microsoft acquired digital ad agency Razorfish two years ago, as part of a $6 billion for parent company aQuantive. The industry has been waiting for Redmond part ways with the ad shop since then.
Now it’s formally on the block: The FT reports that Microsoft (MSFT) has hired Morgan Stanley to hawk Razorfish, and suggests that French ad conglomerate Publicis Groupe could be a buyer. Then again, so could every other big ad holding company, including Omnicom (OMC) and WPP.”
