Check In, Check Out, Check Up
Written on August 27th, 2010 by Norton Mark
Written on August 27th, 2010 by Norton Mark
Smartphone
As the Gowalla/Foursquare (and now Facebook) battle rages on in pursuit of geo-location app dominance, what is truly exciting is looking at how this type of technology can be utilized in other social-based applications.
One area that’s coming on strong is mobile commerce. It seems like every day a new retailer or top B2C brand is unveiling a social/geo-location-based app that “sends” your phone a coupon or incentive based on where you are located at that exact moment. Starbucks, Target, McDonald’s, Gap are once again leading the way in this area. (Like I need any more incentive to go to Starbucks in the morning.)
Somewhat surprising, however, is the willingness of mobile users to give up their personal data just to get these digital coupons. A study done this past February by Small Business Trends said that 50% of 18-34 year olds would give their mobile number to a retailer in order to receive coupons. (You have to wonder how much higher that percentage is today, just six months later.)
But thanks to the growing pervasiveness of smartphones, the avalanche is definitely coming. And this upcoming holiday season is sure to be one to watch.
Another area I can’t wait to see materialize sooner rather than later is mobile payments. Bank of America announced this week that they’ll be doing a trial run on using smartphones in lieu of credit or debit cards.
With many financial institutions already adopting such timesavers as digital deposits and teller-free branches, one has to wonder if retail bank locations will soon be a thing of the past…
Speaking of the past, can you believe it has been almost 20 years since AT&T and Tom Selleck teased the world about the possibilities of mobile health records. Will it ever happen, who knows? But one thing’s for sure, the mobile space is transforming before our very eyes.
So what’s the next thing you’d like to see come to your smartphone?
Disklavier wrote: naturally like your web site however you have to check the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the reality however I'll definitely come back again.
Wednesday, September 7th 2011 at 12:52 pm |Roland Piano wrote: My brother recommended I may like this web site. He was once totally right. This post actually made my day. You cann't imagine just how much time I had spent for this information! Thank you!
Thursday, September 8th 2011 at 9:24 am |Deacon Lew wrote: Deacon Lew... Really appreciate you sharing this blog post....
Tuesday, December 6th 2011 at 7:18 am |Bode Alvis wrote: Very neat blog article.Really looking forward to read more. Keep writing.
Monday, January 9th 2012 at 6:32 am |Landan Catalan wrote: Really enjoyed this post.Thanks Again. Really Cool.
Monday, January 9th 2012 at 9:51 pm |Reyna Fellers wrote: Wow, great article post. Fantastic.
Tuesday, January 10th 2012 at 5:21 am |