Walt Disney Co., the world’s biggest media company, said third-quarter profit fell 26 percent as the recession cut advertising and theme-park sales. The film studio registered a loss.
Written by John Long on July 31st, 2009
I admit it. When I first saw a TV spot promoting Hyundai’s Assurance program, I thought–”now here’s a company that’s doing it right.” It felt genuine, that as a company, Hyundai was really thinking about the economy and the predicament most Americans are facing. I thought it was a fresh, different way to appeal to their audience.
Written by Cristina Blanco-Adams on July 16th, 2009
Written by Alison Brehme on July 9th, 2009
Have you seen the new Bing commercials? If you haven’t, it is Microsoft’s latest search engine product. Bing is described as the “new, user-friendly decision engine that offers consumers a better organized search experience with easy access to relevant content.”
Written by Alison Brehme on July 9th, 2009
TV lost an icon this week. For more than a decade, you couldn’t miss the famous pitchman Billy Mays, who passed away suddenly at 50. Appearing in countless infomercials—with his dyed-black beard and loud voice shouting catchphrases like “Kaa-Boom! And the stain is gone!”—Mr. Mays sold TV viewers everything from Flies Away to the Awesome Auger to Mighty Putty.
Written by Chris Wood on July 2nd, 2009
