So where are the younger eyeballs going? Digital media.
Written by John Long on May 28th, 2009
In the era of financial meltdown, “staycations,” slashed budgets and cost-cutting on all sides of the marketing ecosystem, what is the value of business travel? No one will dispute the importance of face time with clients, but how do we make good business decisions that balance budgets with relationship-building? For small- to medium-sized agencies, this is a real issue. Unless you are building a purely local business, you probably have clients all over the country–if not the world.
Written by Diane McKinnon on May 14th, 2009
Let me establish right off the bat that I’m not trying to argue the importance of social media. But what I will argue is that, with the deluge of digital outlets, it’s more important than ever that companies have a strategy to push content into these online properties. If you buy into the hype, you’ll wind up simply fragmenting your message in multiple places, only to be lost in the homogeneous land of web static.
Written by Scott Oliphant on May 6th, 2009
While staying with his Grandma and Grandpa a few months ago, my son, 3, was treated to his first trip to Chuck E. Cheese’s. And he loved it. I don’t know exactly what he liked so much, specifically, since I wasn’t there. But he was so enamored by the experience that, even months after his only visit, he was still playing with the branded game tokens and the Chuck E. Cheese’s plastic cups he kept. And pretty regularly, he would say, “I want to go to Chucky Cheese.”
Written by John Long on May 1st, 2009
